Retention Manager Full Time NEW

IMPORTANT: Please only apply if you have direct-to-consumer retention marketing experience with proven ownership of Klaviyo [email] & PostScript [SMS] & PostPilot [direct mail] (or similar platforms) and measurable LTV results. All other applications will be rejected.

Who we are

Michael Todd Beauty builds science-backed beauty tools designed to bring spa-quality treatments into everyday homes. Our brands have earned 15,000+ five-star reviews and press from Allure, Vogue, Cosmopolitan, People, and more.

NasalFresh MD makes clinically-inspired nasal care devices that do what sprays, neti pots, and everything else on the shelf can’t: rinse and suction at the same time. Over 300k customers, 5,000+ five-star reviews, and a patent-pending dual-pump system.

We move fast, test constantly, and obsess over the details that turn buyers into repeat customers.

About the role

We’re looking for a Retention Manager who thinks in direct response, tracks cohorts like a scientist, and takes full ownership of outcomes.

If you lose sleep when RPR drops…

If you can spot a retention gap before anyone asks you to look…

If you know why a win-back email fails at the subject line before you even pull the data…

You’re in the right place.

You own retention for both brands. That means watching cohort behavior, identifying where LTV breaks down, ideating and testing ways to drive repeat purchases, and running email, SMS, and direct mail as the levers to get there. You think in systems, manage your own priorities without being told what to do next, and report back with insight rather than status updates. You report into the Director of Growth Marketing.

What you’ll own

• Monthly email, SMS, and direct mail calendar across both brands
• All campaign and flow copy, written in a direct response style
• Klaviyo flows, segmentation, and A/B testing built and managed directly, no agency in the middle
• Customer cohort monitoring: tracking repeat purchase rates, spotting drop-off patterns, and flagging at-risk segments before they churn
• LTV strategy: building and testing hypotheses to improve purchase frequency and long-term customer value
• Creative briefing for our designers, around 10+ days ahead of every send
• Your own workload. You manage your calendar, your priorities, and your test queue without being micromanaged.
• You work with the ecomm/cro manager to get better results from the landing pages you’re sending to.
• You own the retention side of every product launch — sequencing pre-launch warm-up campaigns, building anticipation with existing customers, and driving early revenue through email and SMS on launch day.
• You run message and angle tests on the list, track what resonates, and pass those insights to the paid creative team to sharpen top-of-funnel creative.
• Core KPIs: RPR, email revenue, SMS revenue, direct mail performance, list health, flow performance
• Has managed subscription programs with measurable results across the full lifecycle — reducing churn, reactivating lapsed subscribers, and upselling or upgrading active ones.
• Builds onboarding flows that welcome, educate, and earn trust before asking for the next purchase — not just a discount sequence dressed up as a welcome series.
• Partners with the customer service and success team to identify education gaps, feed insights back into onboarding and flow messaging, and continuously improve how customers understand and use the products.
• Nurtures the list with educational content, tracks what topics and questions drive the most engagement, and feeds those insights back to the ecomm team to inform SEO content strategy.
• Manages and tests PostPilot as a direct mail channel for Michael Todd Beauty — running promotional campaigns, win-back sequences, and Klaviyo-triggered automated flows, while using PostPilot’s holdout testing to measure incremental ROAS and inform channel investment decisions.

Who you are

You’re 3+ years into a retention career at DTC brands.

You’ve been the person who owns email & sms, writes the emails, reads the reports, and knows when something’s off & how to strategically fix it before anyone tells you.

You’ve worked in health, beauty, wellness, or adjacent categories and you understand why women buy and buy again.

You know Eugene Schwartz by name, or by instinct.

You can write a DR-style emails and explain exactly why the subject line works.

You’re not chasing a title.

You want to own something real, build the systems around it, and make it perform.

Requirements

• 3+ years owning retention at DTC brands, not just executing at agencies
• Has owned Email & SMS accounts with 1M+ subscribers end-to-end: flows, campaigns, segmentation, analytics + list growth, segmentation, campaign execution, and compliance.
• Can write direct response copy without a copywriter. Non-negotiable.
• Has driven measurable LTV improvement, not just list growth. Come with numbers.
• Understands cohort analysis, purchase cadence, and repurchase mechanics for physical products
• Klaviyo-certified or deeply fluent across flows, segments, A/B testing, and deliverability
• Self-directed and organized. You manage your own priorities and don’t need hand-holding.
• Available during EST business hours, minimum 4-hour daily overlap required
• Plus: beauty, wellness, personal care, or women’s health vertical experience
• Plus: has worked across more than one brand at the same time
• Plus: experience at subscription-heavy brands with recurring revenue retention mechanics

What we don’t want

• Can’t point to LTV or retention metric improvement with actual numbers
• Relies on templates and best-practice playbooks instead of thinking about the brand
• Has only written editorial-style “brand voice” emails, never direct response
• Needs constant direction to know what to work on next

What we offer

• Competitive salary
• Full channel ownership with a direct line to leadership
• Fully remote, Europe-based preferred

If EURO:

• Minimum 4 hours/day overlap with US Eastern Time

For U.S.

• Medical, vision & dental
• Relocation package available for the right U.S.-based candidate — we’re based in Port St. Lucie, FL (Treasure Coast)

Michael Todd Beauty is an Equal Opportunity Employer. We champion inclusion, embrace diverse perspectives, and believe great ideas come from everywhere.