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Job Overview: Responsible for the overall marketing strategy and brand image management of the company’s luxury brands, enhancing brand influence and driving sales growth in the high-end market.
Job Responsibilities:
Develop brand positioning and high-end marketing strategies
Manage brand communication (advertising, public relations, events, etc.)
Plan VIP client activities and high-end client experiences
Coordinate online and offline marketing promotions
Manage media, KOLs, and partner resources
Collaborate with the sales team to improve conversion rates and performance
Manage marketing budgets and optimize investment effectiveness
Job Requirements:
20+ years of marketing or branding experience (luxury brands preferred)
Strong brand building and market insight capabilities
Familiar with high-end clients and market operations
- Excellent communication and team management skills
