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Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
Due to continued strategic growth, we’re always looking to connect with talented Sales Development Representatives who are excited about building relationships, creating value, and driving meaningful impact in the fitness industry. If there isn’t an open sales role that fits your experience right now, we’d still love to hear from you.
By joining our talent network, you’ll be considered for future SDR opportunities as our teams continue to grow across regions and markets. At ABC Fitness, we value curiosity, collaboration, and a consultative approach—and we’re proud to offer an environment where sales careers can thrive, develop, and grow alongside an ambitious, supportive team.
INTRODUCTION
As part of ABC’s Revenue Operations team, the Outbound SDR plays a vital role in building a predictable, repeatable engine for net-new pipeline generation. This role is focused on proactive outreach into high-value ICP accounts—creating qualified demand where none currently exists. Reporting to the SDR Manager, this role partners closely with Account Executives and GTM leadership to source strategic opportunities that convert to revenue. Success in this role is measured by pipeline impact, conversion quality, and consistent execution—not raw activity.
What You’ll Do
- Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social).
- Research and enrich accounts and contacts aligned to ICP and segment priorities.
- Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly.
- Deliver clean, context-rich handoffs to AEs with clear use case, buyer pain, and next steps.
- Influence closed-won opportunities monthly that originated from outbound-sourced leads.
- Maintain high-quality CRM hygiene—updating notes same day, ensuring no unworked or stale tasks.
- Ensure ≥80% of sourced SQLs match ICP; maintain a ≤25% no-show/cancel rate.
- Partner with AEs to align outreach strategies, feedback loops, and pipeline priorities.
What You’ll Need
- 2–4 years of outbound sales or prospecting experience (B2B SaaS preferred).
- Ability to research accounts, identify pain, and craft personalized outreach.
- Consistent execution of structured cadences across phone, email, and LinkedIn.
- High accountability to performance KPIs and conversion metrics.
- Excellent communication skills and the ability to articulate complex solutions.
- Proficiency with CRM and prospecting tools (Salesforce, Outreach/Salesloft, ZoomInfo, LinkedIn Sales Navigator).
- Highly coachable, open to direct feedback, call reviews, and ongoing skill development.
AND IT’S GREAT TO HAVE
- Experience building outbound programs or testing messaging strategies.
- Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC).
- Strong partnership experience with Account Executives.
- Interest in data enrichment and pipeline strategy.
- Success in a remote or distributed sales team environment.
- Passion for Health & Fitness
- Previous Fitness Operator experience
Please note that the salary information shown below is a general guideline only and based on employees in the United States and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for U.S. based candidates for this position is $38,000 — $50, 800 USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.
WHAT’S IN IT FOR YOU:
- Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
- Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
- Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP – we get you help when you need it. Period.
- Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! – so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let’s make your fitness vision a seamless reality, together. Learn more at abcfitness.com
