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Social Media & Content Coordinator
New York City (In-Person)
Salary: $70,000–$85,000 + Performance Bonus
About the Role
We are seeking a highly motivated, creative, and organized Social Media & Content Coordinator to join our growing team. This is an in-person role based in New York City, supporting both our surgical practice and our consumer haircare brand, Feel Confident.
The ideal candidate is passionate about social media, content creation, storytelling, and digital marketing. They should be comfortable working in a fast-paced environment and excited to help grow multiple brands across YouTube, Instagram, TikTok, Facebook, X, LinkedIn, and emerging platforms.
Key ResponsibilitiesContent Creation & Social Media Management
- Capture, edit, and publish content across all social media platforms
- Assist with filming and production of YouTube videos, Shorts, Reels, and behind-the-scenes content
- Create engaging graphics, captions, thumbnails, and social assets
- Manage content calendars and posting schedules
- Monitor trends and identify opportunities for viral and high-performing content
- Engage with online communities and respond to comments and messages as appropriate
Practice Marketing
- Support content initiatives for City Facial Plastics and Linkov Hair Surgery
- Highlight patient journeys, educational content, procedures, and practice updates
- Coordinate with physicians and staff to identify compelling stories and content opportunities
- Assist with email marketing, review generation, and lead nurturing campaigns
Feel Confident Brand Marketing
- Support social media growth and content creation for Feel Confident
- Collaborate on product launches, promotional campaigns, influencer partnerships, and UGC initiatives
- Assist with customer acquisition efforts across organic and paid channels
- Track performance metrics and identify opportunities to increase engagement, traffic, and sales
Analytics & Growth
- Track social media, website, and campaign performance
- Prepare monthly performance reports and insights
- Help identify opportunities to improve lead generation, conversion rates, customer acquisition, and brand awareness
- Contribute ideas that directly impact business growth
Qualifications
- 2+ years of social media management and content creation experience preferred.
- Demonstrated success growing either a personal social media account or a company account
- Experience in aesthetics, healthcare, beauty, wellness, or luxury brands is a plus
- Bachelor’s degree or equivalent experience in marketing, communications, media, business, or a related field
- Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging social platforms
- Experience with video editing software such as CapCut, Premiere Pro, Final Cut, or similar
- Strong written and verbal communication skills
- Highly organized with exceptional attention to detail
- Self-starter who can work independently and execute quickly
- Photography, videography, or graphic design experience is a plus
Compensation & Benefits
- Base salary of $70,000–$85,000 annually, depending on experience and qualifications
- Eligibility for performance-based bonuses tied to revenue growth, lead generation, audience growth, content performance, and other agreed-upon KPIs
- Health and other benefits (if applicable)
- Significant opportunity for career growth across both a rapidly growing medical practice and consumer brand
- Direct exposure to the growth strategies behind one of the largest physician-led YouTube channels and a fast-growing direct-to-consumer haircare company
Please include examples of social media accounts you have personally grown or professionally managed when applying.
