Senior Digital Marketing Specialist Full Time

Information, Please See

https://illinoisjoblink.illinois.gov/jobs/13485119 **Composites ONE**

• Category:** Marketing
• Req Number:** SENIO002680
• Schedule:** Full Time
• Location:** Schaumburg, IL 60173, USA

## Job Details

### Description

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**Begin your Composites One career today!**

Position Overview

The Senior Digital Marketing Specialist is responsible for owning and

driving digital performance across e-commerce, demand generation, and

marketing automation. This role directly impacts growth and conversion

by optimizing the full digital ecosystem, from website optimization to

campaign execution and lead management. This is a high-impact role

requiring a self-directed individual who can operate independently,

identify opportunities, and execute data-driven strategies that deliver

measurable results.

**Key Responsibilities**

Demand Generation & Paid Media

• Build, execute, and optimize multi-channel demand generation

campaigns across SEM, paid social, and content distribution

• Own end-to-end management of Google Ads and partner with the

Marketing Communication Specialist on LinkedIn Ads strategy,

execution, budget allocation, and optimization

• Drive growth in MQLs, marketing-influenced pipeline, and

cost-per-lead efficiency

• Partner with Sales to improve lead handoff quality, scoring

accuracy, and conversion rates

• Collaborate with the Marketing Communication Specialist to develop

gated content and lead gen offers that support pipeline targets

Organic Content, SEO & Website Experience

• Own SEO strategy, including keyword research, on-page optimization,

and content gap analysis

• Partner with agency resources to build and manage the organic

content calendar, including blogs, long-form guides, and educational

content aligned to search intent and the buyer journey

• Improve organic traffic, search rankings, content engagement, time

on site, conversion rates, and bounce rate

• Maintain and elevate the quality of website marketing content
• Own and execute a bi-annual website content audit to ensure pages

are accurate, current, and aligned with SEO and messaging standards;

implement revisions as needed

• Partner with the Senior Multimedia Design Specialist and broader

marketing team to grow thought leadership through the Education Hub

and support landing page needs tied to campaigns

Marketing Automation & Platforms

• Own HubSpot platform strategy, governance, and architecture, setting

the standards the broader team works within

• Maintain data integrity across all digital campaigns, including data

hygiene, UTM structure, and attribution tracking to ensure reliable

performance reporting

• Lead automation strategy by identifying, designing, and implementing

improvements that reduce manual work and improve lead flow

Analytics, Performance Reporting & AI Innovation

Own digital performance reporting across GA4, HubSpot, Google Ads, and

LinkedIn Ads

Translate performance data into clear insights and actionable

recommendations for monthly reporting

Monitor and optimize traffic quality, conversion rates, CPL, and

marketing-influenced revenue

Build and maintain dashboards that provide real-time visibility into key

metrics

Partner with the Marketing Manager to identify, evaluate, and pilot AI

tools that improve content output, campaign efficiency, audience

targeting, and predictive lead scoring


Equal employment opportunity, including veterans and individuals with

disabilities.

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