Regional Sales Manager, Northeast Full Time NEW

Hello potential future Oatly employee. It’s us, the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where we’ve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing.

Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet’s resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow’s milk consumption. If any of this resonates with you, then maybe you’d like to work for Oatly, too. Now onto the formal stuff.

We are looking for a Regional Sales Manager, Northeast, to join our team. This role will be responsible for managing the retail channel in the Northeast region of the country for regional accounts. Reporting to the Regional Account VP, the position exists to drive sales, build market share, and increase brand awareness while fostering long-term relationships with distributors, brokers, and key customers within the retail market.

Here are the things we want to hire you to do:

• Drive Sales: Partner with the VP, cross-functional teams, brokers, and distributors to develop and execute Oatly’s retail sales strategy across multiple categories in the West retail channel
• Build Strong Retail Relationships: Establish and maintain credible, trust-based relationships with key retailers, brokers, and distributor partners. Communicate consistently and effectively
• Execute Sales Plans: Develop and implement distribution goals, promotional calendars, and trade spend strategies aligned with company guidelines and customer needs
• Forecasting & Performance: Own and deliver accurate customer sales forecasts, distribution targets, profitability assessments, and trade spend metrics
• Customer Management: Stay organized on customer-specific distribution, pricing, promotion, and strategic plans. Ensure timely internal communication directly or through trade management and planning systems. Establish a regular cadence for sharing insights internally and with customers—covering updates, new item progress, promotional evaluations, and strategic recommendations
• Category & Sales Presentations: Own category review cycles for your accounts. Leverage syndicated data (SPINS, Nielsen, IRI) and internal insights to develop compelling, fact-based sales presentations that drive distribution and innovation
• Trade & Marketing Execution: Oversee demand forecasts, shipment planning, promotional/trade management, and shopper marketing initiatives
• Cross-Functional Collaboration: Work closely with Sales Strategy, Category Management, Customer Service, Demand Planning, and Shopper Marketing to deliver cohesive retail execution
• Broker Management: Develop clear goals for brokers, maintain regular check-ins, and conduct 1–2 in-person market visits per region annually to drive accountability and alignment
• Team Collaboration: Foster a collaborative culture across the retail sales team, share best practices, and stay open to learning and growth
• Event Participation: Represent Oatly at regional and customer-specific trade shows, team off-sites, and internal training sessions

Here Are The Things We Think You Need

• Minimum of 4+ years in retail sales/sales management / Grocery experience in the CPG industry
• Reside in the Northeast, near a major airport
• Prior experience calling on and managing customers such as AHOLD, Market Basket, Wakefern, and New York Metro distributors
• A solid understanding of multiple distribution methods to get to customers, such as direct shipping and various 3rd party suppliers like UNFI / KeHE / DPI
• Experience successfully working with and managing brokers
• Category management understanding and knowledge using syndicated data sources (SPINS, Nielsen, IRI) to support fact-based selling
• Strong ability in PowerPoint and Excel, and would consider yourself a data-savvy sales professional
• Excellent organizational and communication (written, verbal, and virtual) skills with close attention to detail
• Thorough understanding of trade math, promotional planning, and forecast rationale
• Strong ability to communicate and present clearly and effectively
• Strong critical thinking, problem-solving skills, and a desire to bring creative solutions to business opportunities
• Passion for relationship building across teams as well as with external broker partners, buyers, and distributors
• Motivated, proactive, enthusiastic, and positive even during stressful times (we love what we do, but not every day is a walk in the park)
• Highly organized and capable of managing multiple priorities in a remote work environment
• Excitement to get into the market and travel for customer meetings, trade shows/conferences, and market visits (estimated 50% travel time)

And here’s another list of qualities we think make a good Oatly team member:

• You feel connected to our mission of encouraging health, sustainability, and transparency
• You are a self-starter who doesn’t need direct supervision to motivate you for success – we believe strongly in building a culture of individual accountability and ownership, and need partners that can embrace that mentality
• You are ready to make your mark in a smaller, growing brand, leveraging your experience to deliver amazing results and build an outstanding company
• You have an entrepreneurial spirit in that you’re comfortable with ambiguity and are energized by the process of building something lasting from the ground up
• You enjoy sharing your quirkiness and talents with your coworkers

Another bulleted list felt a bit too…bullet-y. So we wrote this long, awkward sentence to let you know all the ways we sweeten the deal when you work with us, like flexible vacation (take it when you need it), really great benefits (yes, pet insurance is in there), paid volunteer days off throughout the year (doing good is fun), free six packs of…(drumroll)…oatmilk, and you’ll also get genuinely great coworkers who are rooting for each other and the company to thrive. Oh, one more short but very important sentence: We are nimble and agile (not chaotic) in how we work, and we’re grounded in a long company history dating way back to the last century.

The salary for this role will be based on a variety of factors, including but not limited to geographic location, internal equity, experience, education, specialty, and training. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and specific location. Compensation may also include a bonus, commission, or equity as applicable. Our good faith estimate for base salary is $125,000.

Our team is available to support you through the hiring process with reasonable accommodations to enable a barrier-free interview experience. We will maintain candidate privacy and confidentiality to enable an unbiased and equitable experience. If you need assistance applying for a role due to a disability or special need, please contact peopleconnect.NA@oatly.com.

Oatly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.