Marketing Coordinator (Sports Vertical) Full Time NEW

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Role Summary

The SSG Sports Industry Marketing Coordinator will support Lenovo’s growing focus on the global sports industry by building content and messaging to position Lenovo as a technology leader for leagues, teams, venues, and major global events. This role is execution-focused and will help bring Lenovo’s sports industry strategy to life through coordinated marketing, partnership activation, and event programming.

A significant area of focus will be supporting content development and event activation, including developing messaging and talking points at events for industry experts. Experience working with sports and entertainment customers will be a plus.

The ideal candidate is a detail-oriented, proactive operator who is comfortable managing timelines, assets, and stakeholders in a matrixed organization and understands how partnerships support broader business and marketing objectives.

Key Responsibilities

• Support the activation of SSG’s sports industry partnerships across leagues, teams, venues, and global events, ensuring Lenovo maximizes the value of each partnership asset.
• Coordinate (generally with regional marketing teams) end-to-end execution of partnership and marketing initiatives, including timelines, logistics, asset utilization, and stakeholder alignment.
• Serve as a day-to-day point of contact for internal teams and external partners on assigned sports marketing initiatives.
• Support planning and execution of industry events, including event logistics, entitlement execution, and cross-functional coordination with sales, marketing, legal, events, agencies and external partners.
• Manage cyclical workload peaks associated with major events while maintaining continuity across ongoing sports industry initiatives.
• Develop and manage project plans, budgets, and timelines to ensure programs are delivered on time and within scope.
• Ensure clear, timely communication across internal stakeholders, including senior leaders, to maintain alignment and momentum.
• Support campaign planning, reporting, and post-event postmortems to capture learnings and inform future programs.
• Collaborate closely with SSG marketing, sales, industry teams, and corporate marketing to align sports industry initiatives with broader SSG priorities and business goals.

Basic Requirements

• 3–5+ years of experience in marketing, partnership marketing, sponsorships, events, or program coordination.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Experience marketing to sports leagues, teams, venues, or major global events.
• Experience at a major sports property, sports activation agency, and/or corporate sports marketing department
• Excellent written and verbal communication skills.
• Demonstrated ability to operate effectively in a fast-paced, matrixed environment.

Preferred Requirements

• Experience supporting customer hospitality programs, B2B events, or executive engagement initiatives.
• Experience developing content for sports technology customers.
• Comfort interfacing with senior leaders and external partners.
• Ability to balance external partner requirements with internal business priorities.
• Proficiency with AI and other office productivity tools.
• Interest in enterprise technology, solutions, or how technology enables business outcomes.

Desired Interpersonal Qualities

• Self-driven and able to work independently with minimal direction.
• Highly collaborative and comfortable navigating complex global organizations.
• Calm under pressure, particularly during high-visibility event cycles.
• Flexible and adaptable, with the ability to adjust priorities during peak periods.
• Proactive, curious, and focused on continuous improvement.

Additional Information

We follow a friendly hybrid model with three days a week in the office—great for collaboration and connection! Expected travel for this role is 10-15%. Travel will increase around major sports events and strategic customer engagements, particularly during FIFA World Cup cycles.

• Lenovo is an Equal Opportunity Employer and does not discriminate based on race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.