Director of Marketing and Enablement Full Time NEW

At Hawaii Employers Council, we’re on a mission to build better workplaces in Hawaii, together. For over 80 years, we’ve partnered with local businesses to strengthen their teams through expert HR services, training, engagement, and data-driven support. We’re a team that believes in getting things done the right way, celebrating wins together, and improving every day. If you’re passionate about meaningful work and want to be part of an evolving people-first culture, we’d love to meet you.

Why Join Us

At HEC, we care about your growth and well-being. Our benefits include:

• Competitive pay
• Generous paid time off and 13 paid holidays
• Majority of premium employer-paid for individual medical coverage
• 85% coverage of spousal or family medical premiums
• 401(k) retirement plan with employer match
• Professional development opportunities
• A collaborative, mission-driven team environment

What You’ll Do

The Director of Marketing & Enablement will lead the strategy and execution of HEC’s marketing efforts to strengthen our brand, generate qualified leads, and deepen member engagement. This role blends brand management, digital marketing, sales enablement, analytics, and communications, using data-driven insights to continuously optimize performance and support organizational growth.

• Lead and evolve HEC’s brand, messaging, and market positioning across all marketing channels.
• Develop and execute digital marketing strategies, including website optimization, SEO, social media, paid advertising, and lead-generation campaigns.
• Create compelling marketing collateral and resources that support business development and member engagement efforts.
• Manage member communications and marketing campaigns, ensuring consistent, high-quality engagement.
• Track and analyze marketing performance across channels, using data and insights to inform strategy and investment decisions.
• Support event promotion and strengthen HEC’s brand presence through strategic marketing initiatives.
• Build scalable marketing processes and systems that support long-term growth and operational excellence.

Note: Hawaii Employers Council may eliminate, modify, or assign other essential duties based on operational needs, whether or not such duties are listed in this written job description.

What Makes You a Great Fit

• 7+ years of marketing experience across brand, content, and digital strategy
• Experience building or scaling marketing programs, systems, or functions
• Strong writing and communication skills with the ability to simplify complex ideas
• Hands-on experience with digital channels including SEO, social media, and email marketing
• Data-driven approach with the ability to measure results and optimize marketing efforts.
• Self-directed and highly organized, able to manage multiple priorities in a fast-paced environment.
• Proficiency with marketing tools and platforms such as iMIS, Constant Contact, LinkedIn, Google Ads, Canva, Adobe Creative Suite, or similar solutions.
• Experience in HR, professional services, or membership-based organizations is a plus.

About the Role

This is an opportunity to build a marketing function to support aggressive growth – from strategy through execution. The right candidate is comfortable with ownership, ambiguity, vendor management and a fast pace, and is motivated by the opportunity to create something that drives real business impact in our community.

Work Environment

We support a hybrid working environment. This position is primarily remote, allowing you to work from home. However, you may be required to attend in-person meetings or work on-site at HEC’s office as needed, in addition to traveling to member sites on all islands depending upon HEC and members’ needs.  

To apply – submit your resume to careers@hecouncil.org