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CRM Coordinator, Influencer
Bloom Nutrition
IG @bloomsupps @marillewellyn
TikTok @bloomnu
Bloomnu.com
About Bloom:
Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.
Recognized for our innovation and growth, we’re proud recipients of several awards:
🏆 Forbes 30 under 30 (2023)
🏆 Target Partner of the Year (2023)
🏆 LinkedIn’s Top Start-Ups (2023 & 2024)
🏆 EY Entrepreneurs of the Year (2024)
🏆 Inc. 5000 Company (2024 & 2025)
🏆 NewBeauty 100 Wellness Awards (2024)
Title:CRM Coordinator, Influencer
Location: Austin, Texas (hybrid M-TH)
Role Overview
The CRM Coordinator, Influencer will own the systems and communications that power Bloom’s creator ecosystem–driving retention, performance, and community across our influencer network using Klaviyo, GRIN, and other CRM tools.
Key Responsibilities
- Build and manage influencer email/SMS flows in Klaviyo to nurture, activate, and retain creators
- Own creator segmentation strategy–affiliate, paid, gifting, TikTok Shop, tiered performance cohorts
- Manage CRM hygiene across GRIN and related platforms–tags, audience warming, contract/shipment status, payment visibility
- Develop lifecycle journeys for creators–onboarding, reactivation, upsell, seasonal launch pushes
- Partner with Influencer Managers to deploy campaign communications aligned to launch calendar
- Support new product drops with creator CRM blasts grounded in product positioning from the catalog
- Track performance of email campaigns–open rate, CTR, creator activation rate, revenue per creator
- Build automated workflows for product seeding, gifting confirmations, and retail push notifications
- Maintain organized influencer database–contact info, audience profile, vertical, retail alignment
- Collaborate cross-functionally with paid, affiliate, and gifting teams
Who You Are:
- Systems-minded operator who thrives in structured environments
- Deeply organized–comfortable managing high-volume creator communication
- Analytical–can interpret CRM metrics and optimize flows
- Strong written communicator–on-brand, warm, creator-first voice
- Retail-aware–understands that Bloom is a retail-first CPG business
Miscellaneous:
- 2–4 years experience in CRM, influencer operations, or lifecycle marketing
- Hands-on experience with Klaviyo (flows, segmentation, reporting)
- Experience with GRIN or comparable influencer SaaS
- Understanding of TikTok Shop and affiliate ecosystems
- Comfort working in fast-growth CPG environment
- Proficient in Google Sheets for tracking and reporting
- Ability to manage multiple brands and product categories within portfolio
- Strong work ethic and commitment to excellence, with the ability to motivate and inspire others to achieve their best
Benefits:
- Fun and inclusive work environment with a super collaborative team
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- 401(k) plan that the company matches because your future should bloom as well
- Generous PTO because work-life balance is important
- A brand new company laptop (yes, it’s Apple)
- Access to all the Bloom supplements and swag so you can bloom into your best self!
Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.
