Vice President, Global Marketing Full Time

The Global Vice President of Marketing is a core leader in the company’s global market strategy and brand management, responsible for overall global market layout, brand strategy, growth marketing, and market operations management. This position coordinates brand, product marketing, digital marketing, content communication, and market expansion functions, ensuring the company builds a strong brand presence globally and achieves sustainable business growth.

**Key Responsibilities:**

I. Global Marketing Strategy and Brand Management

Develop the company’s global marketing strategy and annual marketing plan;

Establish a unified global brand positioning and value proposition;

Ensure brand image and communication strategies are consistent globally and localized;

Manage brand assets and enhance brand awareness and reputation.

II. Growth Strategy and Market Expansion

Develop global market entry and expansion strategies;

Drive the market deployment of new markets, new regions, and new products;

Build growth models and a marketing funnel management system;

Support the sales organization in achieving revenue and market share targets.

III. Product Marketing and Market Positioning

Oversee the execution of product launch (Go-to-Market) strategies;

Define product positioning, differentiated value, and competitive strategies;

Collaborate with product and sales teams to improve market conversion efficiency;

Establish a market feedback mechanism to drive product optimization.

**Key Responsibilities:** IV. Digital Marketing and Channel Management

Lead digital marketing strategy, including online customer acquisition, content marketing, and data operations;

Establish a global marketing automation and CRM collaboration system;

Optimize marketing campaign structure to improve ROI (Return on Investment);

Expand global channel partnerships and strategic alliances.

V. Marketing Performance and Data Analysis

Establish a global marketing KPI system (brand awareness, lead conversion, customer acquisition cost, etc.);

Regularly evaluate marketing effectiveness and ROI in each region;

Optimize marketing strategies and resource allocation through data analysis;

Provide management with marketing performance analysis and growth recommendations.

VI. Organization and Team Building

Lead the global marketing team and regional marketing heads;

Build a high-performing, data-driven marketing organization;

Establish a talent pipeline and capability development system;

Promote a customer-centric marketing culture.

VII. Cross-Departmental Collaboration and Compliance Management

Work closely with sales, product, customer operations, and finance teams;

Drive the high-quality implementation of company strategy in global markets;

Ensure marketing activities comply with the laws and regulations and brand compliance requirements of various countries;

Maintain the company’s brand and business reputation.

Job Qualifications

Education Background

Bachelor’s degree or above in Marketing, Business Administration, or a related field;

MBA preferred.

Work Experience

Over 20 years of experience in marketing or brand management;

At least 15 years of experience in global or multi-regional marketing management;

A proven track record of successfully building brands and driving business growth;

Successful experience in managing marketing budgets and growth metrics.

Core Competencies

Global brand strategy and market deployment capabilities;

Growth marketing and commercialization thinking;

Digital marketing and data analytics capabilities;

Cross-cultural and matrix organization management capabilities;

Senior-level leadership and strategic decision-making abilities.

Preferred Qualifications

Experience in multinational corporations or global brand management;

Background in digital transformation or Marketing Technology (MarTech);

Experience in new market development or international expansion;

Experience reporting directly to the CEO or board of directors.