Analytics Specialist Full Time

This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/13451936

Role Overview

The Analytics Specialist will focus on:

Setting up and maintaining Google Analytics 4 and Google Tag Manager

for accurate data collection.

Designing and implementing Looker Studio dashboards for clear,

actionable reporting.

Advising clients on data strategy, compliance, and optimization

opportunities to align with their business goals.

Key Responsibilities

Configure and maintain Google Analytics 4 and Google Tag Manager for

multiple client websites and campaigns.

Develop and manage Looker Studio dashboards to visualize KPIs and

performance metrics.

Participate in strategy sessions to understand client objectives and

translate them into measurable analytics solutions.

Audit existing tracking setups and recommend enhancements for

improved data accuracy.

Implement cookie consent solutions to ensure compliance with privacy

regulations.

Document analytics configurations and processes for client

transparency.

Stay current with analytics trends, tools, and best practices to

bring innovative solutions to clients.

Collaborate with business analysts and developers to ensure seamless

implementation of tracking requirements.

Support reporting needs across platforms such as Google Ads,

LinkedIn Ads, Meta Ads, and others.