Content Publicity Coordinator Full Time NEW

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable – and valued – contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role 

This role will support and execute strategic press campaigns for Roku’s Content portfolio including Roku Originals, The Roku Channel, Roku’s sports initiatives, and Howdy — Roku’s newly launched subscription-based service. The ideal candidate is a strong writer and strategic communicator with an understanding of the media landscape, exceptional organizational skills, and the ability to manage multiple projects in a fast-paced entertainment environment. 

For New York Only – The estimated annual salary for this position is between $68,000 and $76,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 
What you’ll be doing

• Execute and support integrated publicity campaigns across broadcast, trade, radio, and digital media in support of Roku Originals
• Draft and distribute press materials including press releases, blog posts, etc. to secure impactful coverage for Roku’s Content business
• Oversee all collateral materials including coverage reports, go-to-market decks, and campaign recaps to support both internal stakeholders and external partners 
• Provide executive communications support, including preparation and briefing for media interviews
• Lead partner communication as it relates to FAST channels and sports licensing deals
• Serve as a central communicator/liaison across talent, agency partners, production studios, agents, and internal executives
• Coordinate press initiatives and experiences including mailers, set visits, etc
• Support internal and external industry events including film festivals, screenings, and client events
• Partner cross functionally with marketing, social, and content programing teams to ensure alignment across all launches 
• Participate in overall PR planning and strategy ideation as it relates to Roku’s content business
• Coordinate and oversee press events featuring Roku Originals talent, including managing travel logistics, organizing glam/styling needs, overseeing budgets, and handling on-site execution

We’re excited if you have  

• Studio or agency experience preferred; 2 years industry experience otherwise 
• Enthusiasm for and a pulse on pop culture 
• Exceptional writing and communication skills 
• Maturity to engage with talent and talent representatives on behalf of Roku 
• Managing sensitive information and communications with high discretion while maintaining accessibility 

#LI-RR1 

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.

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