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VP of Growth Strategy: Job Description
I. Position Overview
The Vice President of Growth Strategy is responsible for formulating the company’s overall growth strategy and building its growth engines, driving:
Revenue Growth
User Growth
Market Expansion
Product Growth
Business Model Optimization
Global Growth Strategy
This role typically serves as a bridge between:
Strategy
Product
Sales
Marketing
Data Analytics
AI Growth Systems
Core Positioning:
“The person responsible for the company’s long-term growth trajectory”
In high-growth industries, this role often directly impacts:
Company Valuation
Market Share
Capital Market Performance
Global Expansion Capabilities
II. Core Responsibilities (Detailed Version)
1. Corporate Growth Strategy Formulation (Core Responsibility)
Develop long-term growth roadmaps
Establish growth models and targets
Identify new markets and growth opportunities
2. Revenue Growth & Business Expansion (Critically Important)
Drive revenue growth strategies
Develop global market expansion plans
Increase Customer Lifetime Value (LTV)
3. User Growth & Growth Funnel Optimization
Manage user acquisition and retention
Optimize the Growth Funnel
Improve conversion rates and customer engagement
4. AI & Data-Driven Growth Systems
Build AI-driven growth analytics platforms
Champion data-driven decision-making
Leverage predictive models to optimize growth
5. Product Growth & Platform Strategy
Support product growth initiatives
Drive the development of platform ecosystems
Optimize Product-Market Fit (PMF)
6. Market Entry & Global Expansion Strategy
Analyze regional market opportunities
Formulate international growth plans
Support expansion through M&A and partnerships
7. Customer & User Insights Analysis
Research user behavior and market trends
Establish customer segmentation frameworks
Drive personalized growth strategies
8. Growth Operations & Experimentation Frameworks
Establish A/B testing systems
Foster a culture of growth experimentation
Optimize CAC (Customer Acquisition Cost)
9. Cross-Functional Growth Coordination
Coordinate Product, Sales, Marketing, and Operations teams
Drive alignment on unified growth objectives
Enhance organizational growth efficiency
10. Board and Capital Markets Support
Report growth strategies to the CEO and Board of Directors
Provide market and competitive analysis
Support fundraising and investor relations
III. Qualifications
Educational Background
Business Administration, Marketing, Finance, Engineering, Data Science
MBA (Commonly Required)
Work Experience
Typically Requires:
10–20+ years of experience in growth, strategy, or general business
Experience in global growth or digital initiatives
Background in data analytics and business expansion
Experience with high-growth companies is preferred
IV. Core Competencies (Top-Tier Requirements)
Growth Strategy Expertise (Most Critical)
Data-Driven Decision-Making
Business Model Analysis
Global Market Expansion
Cross-Functional Leadership
V. Reporting Structure
The VP of Growth Strategy typically reports to the:
Chief Executive Officer (CEO)
Chief Revenue Officer (CRO)
Chief Strategy Officer (CSO)
VI. Key Performance Indicators (KPIs)
Revenue Growth Rate
User Growth Rate
Customer Retention Rate
CAC/LTV Ratio
Market Share Growth
