The Vice President of Product Management serves as a key executive responsible for the company’s product strategy and product management framework. This role oversees the company’s product portfolio planning, product innovation direction, commercialization execution, and product lifecycle management. As a member of the executive leadership team, this position coordinates product management, user insights, product planning, and cross-functional collaboration to ensure that the product strategy aligns closely with the company’s overall corporate strategy, thereby driving sustainable growth and market leadership.
**Key Responsibilities**
**I. Product Strategy & Portfolio Management**
* Formulate the company’s medium-to-long-term product strategy and development roadmap;
* Oversee product portfolio planning and prioritization;
* Define target markets, product positioning, and value propositions;
* Optimize the product investment structure to ensure resources are focused on high-value areas;
* Assume responsibility for product revenue, profitability, and market competitiveness.
**II. Product Lifecycle & Commercialization Management**
* Manage the entire product lifecycle—from concept definition, requirements management, and R&D collaboration to market launch and promotion;
* Lead the formulation and execution of Go-to-Market strategies for new products;
* Manage product pricing strategies and profitability models;
* Drive continuous product iteration and innovative upgrades.
**III. User Insights & Market Competitive Strategy**
* Establish systematic mechanisms for user research and market analysis;
* Identify evolving customer needs and industry trends;
* Develop differentiated competitive strategies and product innovation directions;
* Champion a data-driven approach to product decision-making.
**IV. Cross-Functional Collaboration & Resource Integration**
* Collaborate closely with R&D, Design, Marketing, Sales, and Customer Success teams;
* Drive product prioritization and resource allocation within a matrix organizational structure;
* Coordinate progress tracking and risk management for major product initiatives;
* Serve as the product domain representative when reporting to the CEO or Board of Directors.
**V. Product Performance & Data Management**
* Establish a product KPI framework (covering revenue, profit, user growth, retention rates, etc.);
* Periodically evaluate product performance and Return on Investment (ROI);
* Leverage data analytics to optimize product strategies and resource allocation;
* Manage product budgets and cost controls.
**VI. Organizational & Talent Development**
* Lead the product management team and product leads;
* Develop a competency model and career development framework for Product Managers;
* Build a high-performance product organization and succession pipeline;
* Foster a customer-centric and innovation-driven product culture. VII. Risk and Compliance Management
Manage risks associated with product development and commercialization;
Ensure product compliance with industry standards and regulatory requirements;
Safeguard intellectual property and technological assets;
Maintain brand image and long-term product competitiveness.
**Qualifications**
**Education**
Bachelor’s degree or higher in Computer Science, Engineering, Business Administration, or a related field;
MBA preferred.
**Work Experience**
20+ years of experience in product management or a related field;
At least 5–8 years of experience in senior-level product management;
Proven experience successfully managing multiple product lines or a product portfolio;
Demonstrated track record of accountability for product P&L or revenue growth.
**Core Competencies**
Product Strategy and Commercialization Mindset;
Product Portfolio and Investment Management;
User Insights and Data Analytics;
Cross-functional Leadership and Resource Integration;
Innovation and Executive-level Decision-making.
**Preferred Qualifications**
Experience managing platform-based or ecosystem products;
Background in digital transformation or product modernization;
Experience in international or multi-regional product management;
Experience reporting to a Board of Directors or CEO.
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