Vice President, Customer Marketing Full Time NEW

This executive leadership role is focused on shaping and scaling the customer marketing strategy across the full lifecycle, from acquisition through retention and loyalty. You will be responsible for building data-driven, customer-centric programs that strengthen engagement, increase lifetime value, and drive sustained revenue growth. The role operates at the intersection of marketing, product, and analytics, requiring strong cross-functional leadership and strategic vision. You will define how customer insights translate into actionable campaigns, personalized experiences, and long-term brand affinity. Acting as a key member of the marketing leadership team, you will influence enterprise-wide growth priorities and customer strategy. This is a high-impact position in a fast-paced, performance-driven environment where innovation and experimentation are essential. Your work will directly shape how customers experience and connect with the brand at scale.

Accountabilities

• Lead the overall customer marketing strategy across lifecycle stages including acquisition, engagement, retention, loyalty, and reactivation.
• Develop and execute data-driven campaigns that improve customer lifetime value, repeat purchase behavior, and overall engagement.
• Build and optimize segmentation, personalization, and customer journey strategies using behavioral and performance insights.
• Partner closely with product, digital, analytics, and brand teams to align customer experiences across all touchpoints.
• Design and scale CRM, loyalty, and retention programs that strengthen long-term customer relationships.
• Leverage customer insights, data analytics, and testing frameworks to continuously improve marketing performance.
• Lead and develop high-performing marketing teams, fostering a culture of innovation, accountability, and execution excellence.
• Oversee marketing technology and tools that enable effective customer data activation and campaign execution.
• Translate business objectives into scalable marketing strategies that support revenue growth and customer retention goals.
• Collaborate with senior leadership to define and track key performance metrics tied to customer value and engagement.

Requirements

• 10+ years of experience in marketing, with a strong focus on customer lifecycle, CRM, or growth marketing.
• Proven leadership experience in senior or executive marketing roles, ideally in a consumer-facing or digital-first business.
• Deep expertise in customer segmentation, lifecycle marketing, personalization, and data-driven decision-making.
• Strong understanding of CRM platforms, marketing automation tools, and customer data ecosystems.
• Demonstrated ability to build and scale retention, loyalty, and engagement programs that drive measurable business impact.
• Strong analytical mindset with experience using data and experimentation to guide strategy and optimization.
• Excellent leadership and team management skills with the ability to develop and inspire high-performing teams.
• Strong cross-functional collaboration skills, working effectively with product, digital, analytics, and merchandising teams.
• Exceptional communication and executive presence, with the ability to influence senior stakeholders.
• Experience in fast-paced, high-growth, or retail/e-commerce environments is highly valued.

Benefits

• Competitive executive compensation package aligned with experience and impact.
• Performance-based incentives and long-term growth opportunities.
• Comprehensive healthcare coverage including medical, dental, and vision plans.
• Flexible work arrangements supporting work-life balance.
• Generous paid time off and holiday policies.
• Employee discounts and brand-related perks (where applicable).
• Strong focus on professional development and leadership growth.
• Inclusive and collaborative culture focused on innovation and customer impact.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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