Sr Specialist – Division Marketing Full Time NEW

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

Lead local marketing strategy/tactics to drive sales and profits for company restaurants. Ideate, develop, implement, and analyze turn-key local marketing programs to complement national strategies. Engage with cross-functional organization, including National/Local Agencies, Merchandising, and Operations to deliver required assets.

Responsibilities

• Manage and update online toolkit which houses all local marketing assets for agencies, franchisees and marketing managers.
• Partner and communicate cross functionally with brand, advertising, operations and finance to activate new product initiatives and to develop and execute unique local marketing programs that complement the national brand strategies.
• Create Marketing strategies/tactics for Wendy’s company restaurants.
• Support Division Marketing Managers with marketing planning and implementation of regional/local tactics that will drive sales and profits for franchise operators.
• Develop and execute programs that engage our restaurant teams.

Education: Bachelor’s Degree

Travel: 40%

Pay Range: $81,000.00 – $138,000.00 Annually

What We Expect From You

• Education: Bachelor’s Degree
• Additional education information (major, etc.): marketing, advertising, public relations, communications or related field are preferred.
• Ability to think strategically and translate national ideas into local programs. Must be able to manage multiple projects and priorities – strong organization and planning skills required.
• Must be innovative, possess strong critical thinking skills and be self-motivated. Must be able to work independently and with a variety of other functions in the organization as part of a team.
• Up to 40% travel

Expected Work Location (Field): It is expected that you will primarily perform work at Wendy’s Restaurants or to other field locations as designated by the Company. When not working at a Wendy’s location, you are permitted to work remotely. Changes to work location arrangements are subject to managerial approval and business needs.

Wendy’s was built on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand.

The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 10% of annualized base salary, based on actual company and personal performance.

Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.

NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.