Sr. Specialist, Content Creation Full Time NEW

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

The Intelligent Device Group (IDG) WW Marketing Senior Content Specialist is a key player in driving marketing initiatives aimed at IT Decision makers across mid to large sized businesses. This team player gets excited about developing great digital content as part of integrated marketing campaigns to continue to build brand awareness, consideration, and demand for Lenovo’s IDG Products and Solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions.

This marketing professional will be responsible for planning, content sourcing/creation, execution, and optimization of digital and social content in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, Geo marketing teams, product teams, WW peer teams, and Sales. 

Key Responsibilities

• Own the development, communication, and optimization of multiple cross-functional social and digital content streams that drive awareness, consideration, and demand for IDG products and solutions to our target audiences.
• Ensure alignment with specific marketing and business objectives, partner compliance with funding requirements and internal processes and policies.
• Collaborate with functional team members to develop and execute social and digital content on schedule and within budget.
• Partner with the WW Product Marketing and WW Vertical Solutions teams to develop digital content against existing messaging frameworks to support GTM initiatives.
• Communicate and advocate for WW’s content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
• Collaborate with internal teams such as Insights, Web, Media and Social Centers of Excellence to support the development and execution of content.
• Assist in reporting up and out on content and activation results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
• Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions.

Basic Qualifications

• 2 years of digital content development experience (digital content, storytelling, blogs, web experience, delivering content for web, etc)
• Bachelor’s degree in marketing/communications/business or equivalent work experience
• Must be able to come into the office 3 days a week/remote 2 days

Preferred Qualifications

• Proven experience across a broad range of marketing activities, disciplines, and tactics (e.g., content creation aligned to a target audience buyer’s journey, campaign development and activation, and experience working with external agencies on content development)
• Able to take initiative

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.