Sr. Digital Marketing Analyst Full Time

Description

We are looking for a Sr. Digital Marketing Analyst to join a team in Miami, Florida in a contract-to-permanent capacity. This position focuses on turning complex marketing and customer data into clear insights that improve campaign performance, audience strategy, and business growth. The ideal candidate will bring strong experience with Adobe analytics tools and Databricks, along with the ability to connect media investment, customer behavior, and conversion outcomes across digital channels.

Responsibilities:

Lead the design, administration, and ongoing use of Adobe Customer Journey Analytics, Adobe Journey Optimizer, and Databricks to combine data from multiple sources for comprehensive cross-channel analysis.

Create and enhance multi-touch attribution frameworks that measure the contribution of paid media and other marketing efforts to conversions, revenue, and customer engagement across audience groups.

Evaluate marketing spend across campaigns, channels, and content initiatives, translating performance data into recommendations that improve budget distribution and return on investment.

Partner with external agencies and internal stakeholders to assess paid media effectiveness, strengthen website and digital experience reporting, and identify opportunities to increase conversion rates.

Support experimentation efforts by analyzing A/B tests for landing pages, creative assets, targeting strategies, and promotional offers to improve campaign outcomes.

Use Databricks to prepare, transform, and analyze large-scale datasets, producing reliable insights that inform strategic marketing decisions.

Examine customer segments based on behavioral and demographic patterns, monitor segment performance over time, and recommend tailored investment strategies to improve results.

Conduct correlation studies and predictive analysis to uncover drivers of acquisition, retention, churn, and engagement, and present findings through dashboards and executive-ready reporting.

Requirements

Bachelor’s degree in Statistics, Data Science, Economics, or a closely related discipline.

Hands-on experience with Adobe Customer Journey Analytics and Adobe Journey Optimizer for journey analysis, audience insights, and performance measurement.

Advanced proficiency using Databricks or Azure Databricks for data preparation, querying, and large-scale analytical work.

Strong knowledge of multi-touch attribution approaches, including algorithmic, time-decay, or customized modeling methods.

Demonstrated ability to apply statistical techniques such as correlation analysis and regression to marketing and customer behavior data.

Experience building dashboards or reporting solutions that clearly communicate complex findings to business and leadership audiences.

Familiarity with digital marketing measurement tools and channels, including paid media, web analytics, email campaigns, and conversion optimization practices.

Innovation starts with people.®

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