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Senior Vice President Global Marketing
I. Position Overview
The Senior Vice President of Global Marketing serves as one of the company’s top executives responsible for global brand and market growth. This role holds comprehensive responsibility for brand strategy, market promotion, demand generation, and customer acquisition frameworks.
Through the integration of brand, digital marketing, product marketing, and regional marketing teams, this position establishes a unified and scalable global marketing ecosystem to drive revenue growth, enhance brand influence, and increase market share.
Typically reports to the CEO or Chief Marketing Officer.
II. Key Responsibilities
1. Global Marketing Strategy & Brand Building
Develop the company’s global marketing strategy and annual marketing plans.
Define brand positioning, core values, and differentiation strategies.
Standardize global brand image and communication guidelines.
Enhance brand awareness and market influence.
2. Demand Generation & Growth Driving
Establish a global customer acquisition and growth framework (Leads → Opportunities).
Drive digital marketing, content marketing, and event marketing initiatives.
Optimize Customer Acquisition Cost (CAC) and conversion efficiency.
Support the sales team in achieving revenue targets.
3. Regional Marketing & Localization Execution
Lead global regional marketing teams (Americas / EMEA / APAC).
Develop regional marketing strategies and ensure alignment with headquarters.
Balance global strategic consistency with local market requirements.
Evaluate regional market performance and drive continuous optimization.
4. Product Marketing & Market Positioning
Collaborate with product teams to define product positioning and market strategies.
Drive Go-To-Market (GTM) strategies for product launches.
Design value propositions, pricing strategies, and competitive countermeasures.
Support sales and customer communication efforts.
5. Digital Marketing & Channel Management
Lead digital channels including SEO/SEM, social media, and content marketing.
Establish an omnichannel marketing ecosystem (online + offline).
Optimize marketing conversion paths and user experience.
Enhance marketing automation capabilities.
6. Data Analytics & Marketing Performance Management
Establish a marketing data framework (traffic, conversions, ROI, etc.).
Drive data-driven marketing decision-making.
Establish marketing KPIs and performance evaluation mechanisms.
Report marketing performance and growth strategies to senior management.
7. Marketing Technology & Systems (MarTech)
Drive the development of marketing automation and data platforms.
Manage marketing systems (e.g., HubSpot, Marketo).
Integrate CRM and marketing systems.
Enhance data integration and user insight capabilities.
8. Cross-Functional Collaboration & Revenue Alignment
Collaborate with sales teams to drive lead conversion and revenue growth.
Collaborate with product teams on product positioning and user requirements.
Collaborate with Customer Success teams to enhance Customer Lifetime Value (CLTV).
Drive Marketing and Sales Alignment.
III. Qualifications
1. Educational Background
Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
MBA preferred.
2. Work Experience
20+ years of experience in marketing or growth-related roles
10+ years of experience in global or regional marketing management
Proven track record of successfully building global brands or driving scalable growth
Experience in the B2B or SaaS sectors is preferred
3. Core Competencies
Strategic Thinking and Global Market Perspective
Brand Building and Growth-Driving Capabilities
Data Analysis and Marketing Decision-Making Skills
Cross-Cultural Management and Leadership Skills
Innovation and Execution Capabilities
