About Sela
Sela is the market-leading AI voice agent for mortgage lenders. Founded in 2024, we have experienced impressive demand for our product, and currently count 5 of the 10 largest independent mortgage banks in the U.S. as enterprise customers. In just 18 months, we have grown from ~$0 to $8M in annualized revenue with a team of 15 and we currently make over 10 million calls per month.
Why this is a huge opportunity
Around 1% of the U.S. labor force works in phone sales, representing roughly $100B of annual salary, and the industry is poised at the brink of complete disruption. We are at the cutting edge of this economic transformation, one of the first companies creating real, durable economic value through applied AI.
Buying a house is the largest financial decision most people make in their lives, and homeownership is tied to many other purchases, including life insurance, homeowners insurance, alarm systems, home renovations, solar panels, and more. By owning the mortgage vertical, we will own the relationship with the consumer, allowing us to serve as the essential AI infrastructure for high consideration consumer sales.
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