Regional Sales & Education Manager – East Full Time NEW

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Job Description

The Regional Sales and Education Manager is responsible for, but not limited to lead region’s sales, education, and event strategy and execution. Additionally the Regional Sales and Education Manager will lead a team of Sales and Education Executives in their respective territory.

Sales

• Drive financial results in store to meet and exceed plan. Including Key Performance Indicators (KPI’s) – examples; Average Unit Sales (AUS), Mix of Business (MOB), Budget (Sales Plan), door ranking, productivity and product ranking.
• Accountable for achieving sales goals
• Partner with National Field Director to determine individual region priorities and goals to drive sales
• Analyze and record sales on a weekly, monthly, quarterly basis
• Create tools to support Field Development, Strategy & Tracking of ROI on investments being made in the Field.
• Analyze regional business performance and respond to opportunities through education and operational adjustment.
• Partner with SEEs & Director to identify whitespace opportunities, productivity drivers, and market expansion strategies.
• Foster brand and retailer relationships by aligning efforts and focus across strategic initiatives
• Lead end to end strategic business planning, execution and implementation with Field, and Retailer Regional and Store Management
• Share meaningful insights and feedback with leadership that celebrate successes, surface challenges, and support the continued evolution of the brand.
• Responsible to manage, develop and support field and freelance team
• Implement door development plans and schedule support to address business growth needs.
• Responsible for the scheduling priorities of all Sales and Education Executives & Coordinators to meet sales objectives.
• Partner with Field team and collaborate with Director to manage the required inventory levels and accurate stock files, escalate inventory needs by channel to optimize sales.

Education / Artistry

• Demonstrate a high level of makeup artistry skills with the ability to teach others
• Ability to develop others through hands-on demonstration, team selling, and coaching
• Provides side by side leadership and motivation on the sales floor with Field, staff and management teams.
• Assist clients with product knowledge, makeup applications, and purchases
• Facilitate and support brand and retailer trainings – in-store, remote locations, and virtual
• Work with Brand Education to identify & communicate Education needs for sales growth
• Own on-boarding training for new Field employees, as well as ensuring ongoing training is part of the development journey.
• Complete all education and training programs as outlined by management.
• Maintain education tools and kits to a high standard, including communication and replenishment needs.
• Manage gratis allocation including inventory, assembly, and distribution as needed

Events

• Support Planning and execution processes for regionally impactful store events that meet brand standards
• Facilitate and support brand events in partnership with Field team including planning, execution, recap, and follow up
• Manage allocation of regional event resources, T&E/Freelance budget to support driving ROI for brand events
• Manage regional TOA allocations including inventory, assembly, and distribution as needed
• Oversee/Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral
• Maintain event tools to a high standard and communicate replenishment needs.

Additional

• Owns logistics of trainings and events including planning, execution, recap and follow up
• Maximize ROI by scheduling time in store during peak business hours, including weekends.
• Build relationships that are meaningful through strong communication, reliability and partnership.
• Maintain the retailer-specific in store standards and policies at all times.
• Follow brand budget guidelines and manage monthly spend and team budgets
• Manage gratis allocation including inventory, assembly and distribution as needed
• Maintain VM Standards & Guidelines in all retail locations and provide insights.
• Support Field Team in Recruitment Hiring and Training of Retail and Freelance members and manage processes.
• Continuously recruit, train, and manage field & freelance team (including scheduling)
• Own on-boarding training for new Field employees, as well as ensuring ongoing training is part of the development journey.
• Maintain and develop a talent bench in the region for future growth opportunities.
• Collaborate with cross function teams and include insights from Field.
• Conduct market visits to continually assess Field and retailer development opportunities.

Qualifications

• 5+ years relevant work experience as Account Executive or Education Executive
• Team player who leads by example
• Passionate about clean beauty
• Strong leadership skills
• Exceptional customer service skills
• Makeup artistry skills with ability to connect artistry and education to sales
• Available to work weekends
• Ability to travel throughout region for events, trainings and store visits
• Ability to interact with all levels of management, work collaboratively and build positive/effective business partnerships
• Ability to work independently
• Outstanding interpersonal and communication skills (i.e.: verbal, written, group presentation and through facilitation)
• Effective planning, organizational, and time management skills
• Proficient in Word, Excel, PPT
• Proficiency in Google Drive preferred

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $107,000 – 119,000. Exact compensation may vary based on job related skills, experience, and location.