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Job Summary
Under limited supervision, assists in the department’s communication and media presences online and throughtraditional media outlets to promote programs and services by working to create a positive impression and publicawareness throughout the City of Dallas.
Overview
Job Description
The Public Information Coordinator I assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.
Essential Functions
1 Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.
2 Updates and regularly engages with the department’s social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.
3 Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.
4 Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.
5 Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.
6 Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.
7 Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.
8 Performs any and all other work as needed or assigned.
Knowledge And Skills
1 Thorough knowledge of the principles, practices, and techniques of public relations and journalism.
2 Ability to operate word processing computer programs.
3 Excellent language skills including knowledge of proper grammar, punctuation, and spelling.
4 Ability to speak in public and make presentations to a wide variety of groups.
5 Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.
6 Knowledge of all social media and related platforms.
7 Knowledge of customer service techniques to resolve problems and issues.
8 Ability to design graphics and implement marketing principles to create effective communications.
9 Communicating effectively verbally and in writing.
10 Establishing and maintaining strong working relationships.
Minimum Qualifications
EDUCATION
- Bachelor’s degree in Journalism, Communications, Marketing, Radio-Television Film, or Public relations field.
Experience
Two (2) years’ experience in marketing or communications involving three (3) or more of the following:
- Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROI
- Developing and executing social media, community outreach, and/or marketing campaigns
- Developing and writing content to communicate relevant messaging to the right audience
- Website management and content creation utilizing a content management system such as WordPress or SharePoint web editor
- Creating marketing and/or educational videos for social media
- Serving as organization representative or spokesperson during on camera media interviews
EQUIVALENCIES
- High school diploma or GED plus five (5) years of required experience will meet the education and experience requirements.
- Associate degree in any field plus three (3) years of required experience will meet the education and experience requirements.
- Bachelor’s degree (or higher) in a non-specified field plus three (3) years of required experience will meet the education and experience requirements.
- Master’s degree (or higher) in a specified field experience will meet the education and experience requirements.
Salary Range
$57,096.00 – $67,766.40
The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.
City of Dallas is an Equal Opportunity Employer.
