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Funko Overview Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.But what does Funko do? Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world. At Funko, we create products that connect fans to the brands, characters, and stories they love. The Product Manager, Go to Market plays a central role in bringing those products to market successfully.This role is part of the global product go to market team, being responsible for managing cross-functional execution of product launches, ensuring upcoming ranges are launch-ready, commercially supported, and clearly communicated across internal and external audiences. Sitting at the intersection of merchandising, sales, licensing and marketing, this person will drive launch planning, sales enablement and asset readiness. This role owns critical launch processes including pre-sale readiness, EPO and retailer deck creation, launch communications, and the secure sharing of sensitive product information.
What You’ll Do
- Own and maintain launch and pre-sale readiness across upcoming product lines, ensuring product details, timing, descriptions, imagery, and supporting information are accurate and up to date.
- Coordinate closely with internal partners and commercial teams to resolve missing information, track changes, and keep launch plans moving forward.
- Communicate key launch updates to stakeholders, helping ensure teams are aligned on timing, changes, and priorities.
- Lead the creation of go-to-market and sales enablement materials for key launch moments, including presentations, order forms, notes pages, and other launch support tools.
- Build compelling launch decks that combine product storytelling, commercial relevance, and visual presentation to help bring upcoming ranges to life.
- Support and deliver launch presentations to internal teams and key stakeholders, ensuring they have the information and materials needed to represent products effectively in market.
- Create tailored materials for different channels, audiences, and regions, including exclusives, special programs, and international launch support.
- Manage product asset readiness for launch, including the tracking, staging, and secure distribution of imagery and related sales materials.
- Partner with internal teams to source, update, and distribute launch assets in line with timing, embargo, and approval requirements.
- Owns the secure sharing of sensitive product information using approved tools and processes.
- Use internal reporting, product demand signals, and market context to help identify priority launch opportunities and inform product visibility plans.
- Partner with Social, Retail Marketing, PR, Licensing, and international stakeholders to align on launch support, campaign timing, and product prioritisation.
- Act as a key point of contact for product-related go-to-market support, including requests tied to product copy, imagery, descriptions, presentations, and launch materials.
- Support and manage sensitive IP and embargo processes, including the preparation and secure sharing of restricted materials, while helping ensure launch governance standards are maintained.
What You’ll Bring
- Experience in product marketing, go-to-market, category management, brand marketing, commercial planning, or product management.
- Proven ability to manage multiple workstreams, deadlines, and launch milestones at once, while maintaining a high level of detail and accuracy.
- Strong cross-functional collaboration skills, with the confidence to work across product, sales, marketing, licensing, pricing, creative, and international teams.
- Experience creating high-quality presentations, launch materials, or sales enablement tools that support commercial execution.
- Excellent organizational and project management skills, with the ability to take ownership of complex processes from start to finish.
- Strong written and verbal communication skills, including the ability to present information clearly and adapt messaging for different audiences.
- Comfort working in a fast-paced environment where priorities can shift and launch details can evolve quickly.
- A proactive, solutions-focused mindset and the confidence to chase information, solve problems, and keep projects moving.
- Sound judgment in handling confidential, embargoed, or otherwise sensitive product information.
- A collaborative approach and a genuine enthusiasm for bringing products to market in a way that is organized, impactful, and commercially effective.
Salary InformationThe base salary range for this position in the selected city is $80,000 – $92,000 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
This position is based in Everett, WA
