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This job was posted by https://www.kansasworks.com : For more
information, please see: https://www.kansasworks.com/jobs/13553128
Job Purpose:
Responsible for assisting the Marketing Manager in developing
company-wide marketing communications programs that effectively describe
and promote the organization, its products, and services. Responsible
for website and social media management. Research and analyze customer
engagement and feedback from all media channels and report information
back to the manager.
Responsibilities:
Manages the domestic and international trade show calendar,
coordinating participation with Sales and Service teams; procures,
maintains, and organizes trade show materials and displays, ensuring
artwork and materials are up to date to support successful events.
Responsible for placing website content, updates, management, and
maintenance. Makes recommendations of new technologies to improve
website traffic, interactivity, and user experience.
Manages content and maintenance of all company social media
platforms, including LinkedIn, Facebook, YouTube, and Instagram.
Research new media channels and make recommendations to the manager.
Research data related to the current product market, customer
demographics and interest, social media input, and other factors
influencing product demand.
Collects, analyzes, and summarizes online and offline customer
engagement data to identify trends, forecast marketing and sales
activity, and develop actionable insights; prepares reports,
presentations, and recommendations for management based on research
findings.
Communicates with Sales and Service teams and international
distributors to help develop and deliver their marketing and
promotional materials.
Provides marketing communications support and project management.
Assists in developing ways to communicate marketing messages through
conception and development of such material as printed/digital
product fact sheets, brochures, case studies, newsletter articles,
print advertising, and delivery through all appropriate media
including direct mail, email, web, video, webinars, blogs, white
papers, e-publications, and at trade shows.
Coordinate photo shoots of new products and any internal company
campaigns
Execute campaigns using internal resources and vendors.
Obtain product or service information by collaborating with Sales,
Service, International Distributors, and Product Managers about
sales, customers, and competitors, as well as from internal
operations, subject matter experts, and/or outside resources.
Ensure branding standards and marketing messaging are consistent
with company standards that help drive key messages in an impactful
way.
Establishes and maintains a Bergkamp digital library to include all
finished artwork, photographs, videos and other graphic material
owned and used by Bergkamp.
Develops, manages and executes internal and external communications
plans based upon operational direction given by Marketing Manager.
Contributes to team effort by actively participating in team
meetings.
Stays informed of industry, marketing, social media, and customer
trends to ensure Bergkamp marketing communications are consistent
with the current state of the art.
Additional Responsibilities
Prepare and report internal communication metrics on a regular
basis.
Responsible for trade show materials and events.
Assist human resources with internal company events as needed.
Qualifications and Requirements:To perform this job successfully, an
individual must be able to satisfactorily perform each essential duty.
The requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodation may be made to
enable individuals with disabilities to perform the essential functions.
The Way We Do Things:We believe that a team of people who are
humble, hungry and smart will deliver superior performance over the sum
total of talented individuals; therefore, we are committed to achieving
our mission through teamwork while honoring our core values.
Hungry Puts the needs of the organization before themselves.
Acknowledge each individuals strengths and responsibilities. Is
committed to the organizations success.
Humble -Active participation and engagement in department and
company-wide initiatives. Demonstrates an eagerness for achieving
results, learning, setting a positive example, and adding to the
success of the team.
Smart -Understands the impact of their words and actions on
other people. Demonstrates good judgment and intuition of group
dynamics.
Qualifications:
An Associates Degree or at least 5 years equivalent experience in
marketing, communications, business, advertising or other related field
or experience. Construction, Asphalt, Emulsion, Manufacturing industry
or related experience preferred bu
