Manager of Student Enrollment Strategy – Graduate School of Biomedical Sciences Full Time NEW

As a key member of the administrative team of the Graduate School of Biomedical Sciences (GSBS), the Manager of Student Enrollment Strategy manages a robust strategic marketing plan, as well as all aspects of executing marketing plans for the Graduate School’s Basic Science Research programs. This role is responsible for the day-to-day execution of high-impact recruitment communications while partnering directly with academic program leadership to develop and refine recruitment strategies for each program.

Responsibilities

• Strategic Strategy Development: Leads the strategic development of a comprehensive marketing plan for biomedical sciences programs, partnering with leadership and program directors to strengthen recruitment for Master’s and Ph.D. programs.
• Program-Specific Planning: Works closely with program leadership to develop to the strategic planning of the recruitment calendar and the development of specialized recruitment materials.
• CRM Subject Matter Expertise: Acts as the subject matter expert on the GSBS CRM system. Responsible for uploading leads, tagging, creating segments, and managing automated email workflows.
• Funnel Execution: Manages the progression of prospective students through the marketing funnel from lead and applicant to admitted student and matriculant. Works with the GSBS retention coordinator and Office of Enrollment Services to help applicants progress through the process.
• Lead Generation & Management: Manages lead generation. Responsible for purchasing and engaging lists (e.g., GRE/MCAT) via email campaigns and coordinating new leads.
• AI Tool Management: Populates and manages strategic AI tools to answer student questions on microsites and route requests to appropriate program managers.
• Hands-on Creative Production: Uses Adobe InDesign to develop creative materials for all marketing purposes, including social media posts, digital screen displays, and program booklets.
• Web & Digital Maintenance: Performs all website updates, ensuring program recruitment information, curriculum changes, and vendor microsites are current and functioning.
• Multimedia Execution: Manages photography and video for GSBS, including writing creative briefs, planning shoots, and attending sessions to ensure the vision is realized.
• Data & Metrics Reporting: Evaluates metrics to ensure outreach achieves maximum impact. Reports weekly on application counts and campaign progress during recruitment cycles.
• Competitive Analysis: Conducts competitive analysis for programs to determine GSBS strengths and weaknesses in the marketplace and makes recommendations to leadership.
• Brand Advocacy: Protects the visual identity of the GSBS by ensuring all materials use the correct logo, typography, and colors. Ensure alignment with the Mount Sinai system and school Marketing & Communications Department brand guidelines and priorities
• Recruitment Representation: Represents the GSBS in relevant recruitment venues, such as information sessions and recruitment fairs as needed.

Qualifications

• Bachelor’s degree (Masters preferred) in Business, Marketing, Communications, or a related field.
• Five (5) or more years of marketing/communications experience with a strong emphasis on digital channels and enrollment management.

Employer Description

Strength through Unity and Inclusion

The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.

At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.

About The Mount Sinai Health System

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report’s Best Hospitals, receiving high “Honor Roll” status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children’s Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity Employer

The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.

Compensation

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $79720 – $119580 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.