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Head of Sales Development
Payra | Nashville, TN (Onsite) | Full-Time |
About Payra
Payra is an ERP-native payments and accounts receivable automation platform purpose-built for construction, distribution, and building materials companies. We operate inside the accounting systems our customers already use, replacing manual collections work with automated AR workflows, embedded payments, and real-time cash application. We’ve grown rapidly and we’re scaling the GTM engine that will carry us through our next phase.
The Role
The Head of Sales Development owns the top of our go-to-market funnel. You’ll build, hire, and lead the BDR/SDR team that generates qualified pipeline for our AEs, shape the outbound motion across our target verticals. This is a hands-on builder role. You’ll put the foundation in place, hire the team that executes against it, and scale it into a repeatable machine. You’ll partner closely with our CRO on the entire GTM.
What You’ll Do
- Build the SDR function from the ground up. Define the outbound playbook, sequencing strategy, target account lists, persona messaging (CFO, Controller, AR Manager, IT), and the metrics that matter for each vertical.
- Hire and manage the team. Own the full SDR hiring plan, interview loop, onboarding ramp, and ongoing coaching cadence. Scale the team through our 2026 hiring plan.
- Own pipeline generation targets. Carry the number for qualified pipeline created and partner with AEs to make sure what gets passed through actually converts.
- Drive tooling and process. Own the SDR tech stack (CRM hygiene, sequencer, enrichment, dialer, signal data) and partner with RevOps on reporting, attribution, and forecasting.
- Partner across GTM. Collaborate with Marketing on ABM campaigns and demand programs, with Sales leadership on territory design and handoff quality, and with Product Marketing on positioning that resonates with construction and distribution buyers.
- Shape broader GTM strategy. Contribute to quarterly planning and the vertical expansion roadmap as we go deeper into distribution and building materials.
What We’re Looking For
- 5+ years in sales development with 2+ years leading SDR/BDR teams at a B2B SaaS company, ideally in fintech, payments, vertical SaaS, or ERP-adjacent software
- Track record of building or rebuilding an SDR function, not just inheriting one. You’ve written the playbook, hired the team, and hit pipeline targets
- Strong opinions on outbound in 2026: what works, what doesn’t, how to cut through with real buyers, how to use signal and intent data without drowning in it
- Strong sales skills and the ability to coach a sales representative
- Fluency with modern sales stacks and a RevOps mindset around reporting and attribution
- Operator mentality. Comfortable being hands-on early and scaling yourself out as the team grows
- Bonus: experience selling into construction, distribution, building materials, or other blue-collar verticals; experience with ERP ecosystems
Why Payra
- Category-defining opportunity in a massive market. Construction and distribution have been ignored by modern fintech, and we’re changing that
- Join a GTM leadership team being built alongside you,
- Competitive base and variable
Location
This role is based in our Nashville, TN office
