General Manager Full Time

Company Description

Since 1993, Incredible Adventures has provided travelers with safe and reliable connections to nature through small group tours and custom itineraries. Based in San Francisco, the company operates regional tours and destination management services throughout North America, specializing in active, adventure-focused experiences that highlight National Parks and local cities. Committed to sustainable travel, Incredible Adventures uses renewable fuel-powered vehicles to minimize environmental impact and protect wild lands for future generations. With over 30 years of expertise, the company offers personalized, high-quality itineraries for private groups, corporate events, and global partners, delivering memorable experiences that combine outdoor exploration, cultural adventures, and tailored activities.

Role Description

Incredible Adventures is seeking a dynamic, experienced General Manager for a full-time, on-site role located in San Francisco, CA. The General Manager will oversee daily operations, develop business strategies, and ensure exceptional service delivery aligned with the company’s mission of sustainable and adventure-focused travel.

Who You Are

You are a strategic and hands-on leader who is passionate about sustainable travel, team development, and operational excellence. You are equally comfortable setting high-level direction and jumping in to support your team when needed.

You thrive in a dynamic, small-business environment where you can wear multiple hats, build strong cross-functional relationships, and take ownership of outcomes across the organization. You are a clear communicator, a proactive problem solver, and a culture builder who leads by example.

Leadership & Team Development

• You create a positive, supportive, and high-performing work environment rooted in accountability and growth
• You lead, mentor, and evaluate department heads across Operations and Sales & Marketing
• You build scalable systems for hiring, onboarding, training, and performance management
• You champion employee engagement, retention, and professional development across all teams
• You foster strong communication and collaboration across departments

Operations & Business Management

• You oversee day-to-day operations while ensuring alignment with company goals and growth targets
• You step in to support or perform departmental responsibilities when needed
• You evaluate current business practices and implement efficiencies across the organization
• You ensure successful execution of all tours through strong operational planning and team alignment
• You maintain high standards for safety, compliance, fleet management, and overall guest experience

Sales, Marketing & Growth

• You oversee Sales & Marketing strategy and execution to meet revenue goals
• You support the development of new sales channels, partnerships, and white-label opportunities
• You collaborate on budgeting, forecasting, and performance tracking
• You represent Incredible Adventures at industry events, partnerships, and B2B opportunities
• You ensure brand consistency and a strong market presence across all channels

Customer Experience & Service

• You ensure a consistently high level of customer service across all touchpoints
• You oversee resolution of customer issues and ensure timely, thoughtful follow-up
• You support the development of local sales initiatives and partnerships in the Bay Area
• You promote a culture of accountability and excellence in guest experience

Qualifications

• 3+ years of experience in tour operations, travel, or a related field
• 2+ years of leadership or management experience (multi-team leadership preferred)
• Strong understanding of travel industry operations, sales, and customer service
• Experience managing remote teams
• Proven ability to manage budgets, teams, and cross-functional initiatives
• Excellent communication, organizational, and problem-solving skills
• Proficiency with tools such as Excel, Google Workspace, Airtable, Slack, and other operational systems
• Flexibility to work non-traditional hours, including early mornings, evenings, or weekends as needed
• Willingness to be based in or relocate to the San Francisco Bay Area
• Passion for sustainability, small business, and experiential travel

What We Offer

• Competitive compensation ($85-$95K based on experience), PTO, sick time, and insurance benefits
• A leadership role with high impact and visibility across the organization
• The opportunity to shape company strategy, culture, and growth
• A collaborative, passionate team environment
• Ongoing learning and development within a dynamic travel company