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Freelance Social Media Content Creator & Manager
About the Role
We’re looking for a content-obsessed creative to join us on a freelance/retainer basis and bring fresh energy to Steel City.
If you appreciate well-made products, and know how to create reels that both inspire and convert—keep reading.
About Steel City
Steel City is an elevated apparel brand inspired by the grit, craftsmanship, and work ethic that built American cities. We create timeless clothing designed to work hard, wear in, and tell a story.
Our collections blend vintage Americana, workwear, and modern functionality. From our best-selling tees and pants to seasonal collections and collaborations, we focus on quality materials, thoughtful design, and authentic storytelling.
We’re not interested in chasing every trend. We’re interested in building a lasting brand—and we’re looking for someone who can help bring that story to life through content.
The Role
This is a part-time, retainer-based freelance role focused on owning and growing Steel City’s organic social presence.
You’ll create a minimum of 5 pieces of content per week across Instagram, TikTok, Facebook, and YouTube Shorts, working across a mix of formats including:
* Behind-the-scenes storytelling
* Product-focused content
* Founder and team moments
* Lifestyle and community content
* UGC-style videos
* Trend-driven content when relevant
* Educational and brand-building content
You’ll be responsible for:
* Content ideation and planning aligned with brand voice and business goals
* Short-form content creation (filming, editing, and basic graphics)
* Managing a weekly content calendar
* Coordinating with creators, customers, and ambassadors to source additional content
* Publishing and scheduling content across platforms
* Monitoring trends and identifying opportunities relevant to the brand
* Weekly performance reviews with recommendations and next steps
* Working closely with the Steel City team to capture product launches, campaigns, and brand stories
You Might Be a Fit If You…
* Are fluent in Instagram, TikTok, Facebook, and YouTube Shorts
* Are a strong visual storyteller who understands how to build an apparel brand, not just post content
* Understand fashion, workwear, lifestyle, and DTC brands
* Can create content that feels authentic, aspirational, and commercially effective
* Have experience filming products, people, and behind-the-scenes moments
* Can work independently and take ownership without constant direction
* Have an eye for composition, lighting, editing, and brand consistency
* Understand what drives engagement, reach, and conversion in today’s social landscape
* Appreciate craftsmanship, heritage brands, and authentic storytelling
Deliverables
* Minimum of 5 short-form videos per week
* Supporting photography and story content as needed
* Monthly content calendar
* Trend and content opportunity recommendations
* Weekly performance recap and action items
Details
* Freelance / Contract
* Monthly retainer preferred
* Remote position
* Tools: Instagram, TikTok, Facebook, YouTube, Google Drive, CapCut, Adobe Creative Suite, Canva, or similar
Bonus Points
* Experience with apparel, fashion, workwear, outdoor, or lifestyle brands
* Experience working with founders and personal brands
* Experience coordinating influencer or UGC programs
* Photography skills
* Ability to capture authentic brand moments rather than highly polished commercial content
To Apply
Please send:
* Portfolio or social accounts you’ve managed
* Examples of short-form content you’ve created
* Monthly retainer expectations
* A brief note explaining why you’d be a good fit for Steel City and how you’d approach growing the brand’s social presence.
