Director, Content Strategy Full Time NEW

About us

The American Health Information Management Association (AHIMA) is a global nonprofit membership organization representing professionals who manage the health information essential to delivering quality healthcare. We do this by providing education, certification, professional development, and advocacy. We have more than 67,000 members and credential more than 100,000 AHIMA health information professionals.

In our mission to empower people to impact health, our core values guide our business and our actions.

We have integrity in our work and relationships. Our passion for doing the right thing and sharing knowledge and resources makes us trustworthy, credible, and accountable leaders.

We act boldly with intention. We go after big ideas and big challenges with purpose because we recognize the influence and impact our work on people’s health, safety, and well-being.

We are inclusive so that humans are at the center of everything we do. We see the whole person and respect the inherent dignity of every human. We make space for different voices and opinions to help us get the best results.

Diversity and equal opportunity

AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.

At AHIMA, we come to work every day to help make healthcare better through the trusted use of health information – from the operating room to a smartwatch – no matter when or where it is accessed.

What does this role do at AHIMA?

Partnering closely with the Chief Marketing Officer, the Director of Content Strategy drives integrated campaigns that support membership growth, product marketing, and revenue goals while overseeing content strategy, channel optimization, and cohesive storytelling across all platforms.

This position manages AHIMA’s web ecosystem to ensure a seamless, data‑informed user experience. They also oversee content creators and publishing channels to deliver industry‑leading content that builds audience engagement and organizational visibility. As a key leader in corporate storytelling, media relations, crisis communications, and executive positioning, the Director fosters innovation, leads high‑performing teams, and ensures AHIMA is recognized as the authoritative voice in global health information.

What are some of the responsibilities?

• Lead AHIMA’s omnichannel digital content strategy, including governance, integration, and platform optimization.
• Oversee website strategy and modernization, using data to improve user experience, navigation, and content performance.
• Integrate content across web, social, email, events, and publications to support membership, product marketing, and revenue growth.
• Identify content gaps, manage the content lifecycle, and implement personalization for key audience segments.
• Partner with IT and cross‑functional teams to enhance digital capabilities and support enterprise web initiatives across AHIMA and HCPro.
• Oversee AHIMA publications, including Advances in Health Information Science and Practice (AHISP), the Journal of AHIMA, and industry content on AHIMA.org to strengthen reputation and readership.
• Own the enterprise editorial strategy, guidelines, and calendar, ensuring alignment with organizational priorities.
• Collaborate with editorial teams to expand author participation, elevate publication quality, and position AHIMA as a thought leader in health information.
• Ensure strong SEO performance and evolving content formats that meet user needs and drive engagement.
• Write or edit content as needed, including articles, blogs, downloadable assets, and landing pages.

What are the knowledge and skills requirements?

• Bachelor’s degree in communications, journalism, marketing, or a related field.
• 10+ years leading high‑performing, integrated communications or digital content teams with measurable results across omnichannel platforms.
• Strong experience in website strategy, architecture, and CMS management (e.g., Optimizely/Episerver, WordPress, Squarespace).
• Experience overseeing industry publications, publishing workflows, and sponsored/native content programs.
• Strategic leader who can operate at both high level and hands‑on, overseeing development and quality of all organizational content.
• Proficiency with CRM systems (Microsoft Dynamics) and marketing automation tools (e.g., HubSpot, ClickDimensions).
• Knowledge of healthcare, industry trends, emerging technologies, and best practices in healthcare communications and journalism.
• Exceptional storytelling and communication skills, able to translate complex topics into clear, actionable insights.
• Association experience required.