As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best- for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

General Purpose of Job

The Director, Commercial Marketing serves as the strategic marketing leader for key growth and priority areas within Quad’s businesses, particularly our full-service media agency, Rise. Embedded within the commercial organization, this role is responsible for defining how the business competes and wins in the market. Rise is a Quad agency (www.meetrise.com).

The Director, Commercial Marketing translates business priorities into clear market strategies and orchestrates cross-functional teams to deliver measurable commercial outcomes.

Key Responsibilities

Business Partnership & Strategy

Collaborate and partner with business and sales leaders, to ensure growth goals are met

Translate business goals into clear marketing strategies and plans

Prioritize marketing activities and focus areas, align resources to objectives

Define target segments, customer insights, and growth opportunities

Develop positioning, differentiation, and value propositions aligned to market needs

Focus & Prioritization

Prioritize marketing efforts based on business impact, growth potential, and strategic importance

Maintain focus on high-value initiatives and avoid dilution across low-impact activities

Partner with key stakeholders to align on strategic investment required

Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence

Go-to-Market Planning

Shape and own go-to-market strategies for key offerings, initiatives, and priority segments

Define sales plays, messaging frameworks, and program priorities

Ensure clarity and consistency in how the business goes to market

Sales Alignment & Enablement

Partner closely with sales leaders to align on priorities, opportunities, and challenges

Translate strategy into actionable tools, narratives, and programs that support selling

Continuously gather field insights to refine messaging and approach

Marketing Orchestration

Orchestrate cross-functional teams and aligned support resources

Provide direction and guidance to Product Marketing Managers where applicable

Ensure clear division between strategic leadership and executional support

Work with Marketing Centers of Excellence (Brand, Content, Creative, Demand/Performance Marketing and Communications) to bring strategies to life

Brief and guide cross-functional teams to ensure execution aligns to business priorities

Maintain accountability for outcomes without directly owning execution

Performance & Optimization

Be accountable for ensuring marketing efforts are driving measurable business impact-not just activity

Contribute to and influence key commercial metrics including pipeline quality

Monitor performance and use insights to refine strategy and improve results

Job Requirements

Education: Bachelor’s degree. Appropriate education and/or experience may be substituted on an equivalent basis.

Experience: 7-12+ years of experience in B2B marketing, strategy, or commercial roles

Knowledge, Skills & Abilities:

Strong experience partnering with sales and business leadership

Proven ability to translate business objectives into marketing strategies

Experience working across multiple marketing disciplines (brand, content, demand generation)

Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers

Strong communication, stakeholder management, and influence skills

Ability to operate effectively in a matrixed, cross-functional environment

Additional Requirements: This role includes occasional travel, typically once a quarter, based on business needs.

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Employees can be expected to be paid an annualized salary range of $190,000 – $220,000, based on variations in knowledge, skills, experience and market conditions.

We offer comprehensive benefits (https://www.bequad.com/benefits) for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging – a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

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