Digital Designer Full Time

Company Description

Lingua Franca is a New York City-based luxury clothing and accessory brand known for hand-embroidered cashmere goods and ethically sourced ready-to-wear collections. LF pieces are designed to spark conversation and showcase an irreverent point of view. Founded in 2016, LF’s unique embroidery aesthetic has gained a loyal following.

Role Description

This is a full-time, hybrid position for a Digital Designer based in NYC with flexibility for occasional remote work. The Digital Designer will be responsible for creating engaging digital designs, graphic elements, and web layouts that align with Lingua Franca’s branding and aesthetic. Day-to-day tasks include producing visual assets for marketing campaigns, designing digital advertisements, enhancing user experience through web design, and executing branding strategies and visual identity updates.

Role Overview:

The Digital Designer will play a crucial role in bringing the Lingua Franca brand imagery to life, creating and executing collateral from concept to completion. This role will report to the VP of Marketing and eCommerce and will work closely with the Marketing team to maintain a streamlined process.

Key Responsibilities:

• Manage all graphic design needs and create marketing materials across all owned, earned, and paid channels, B2C and B2B, digital and traditional marketing, for the Lingua Franca brand

• Produce original, creative designs while maintaining brand vision

• Perform research, create layouts, mock-ups, and other materials to illustrate specific concepts

• Design engaging, innovative email newsletters that clearly and uniquely represent the concepts being communicated 

• Enhance, retouch, format and manipulate digital assets

• Present well-developed, innovative creative solutions to meet brand objectives, which are competitive in the industry and differentiate the brand

• Work closely with the marketing team to transform concepts into visual executions that articulate the brand and deliver on business needs

• Maintain schedule of deliverables across channels to ensure timely reviews and releases

• Maintain organization of all files and imagery 

• Schedule, segment, and manage all email newsletters in email service provider platform

• Communicate clearly to manage workload and timelines

• Manage internal and external imagery retouching needs, organization, and communication 

• Maintain an elevated brand aesthetic across all touch points

• Consistently seek to improve the workflow process, presenting solutions to increase efficiency and streamline communication 

• Additional duties and projects, as assigned

Qualifications:

• Passionate about the Lingua Franca brand 

• Bachelor’s degree in graphic design or related field

• At least 2 years of experience in-house with a fashion brand

• Expert proficiency in Microsoft Office 

• Expert proficiency in Adobe Illustrator, Photoshop, InDesign, Figma

• Experience with After Effects or other video software

• Working knowledge of Klaviyo and Shopify

• Ability to facilitate constructive communication through clear articulation 

• Ability to receive constructive feedback and implement requested changes 

• Excellent communication skills, speaking to both creative vision and tactical details

• A customer-first outlook, with an interest in the fashion industry, design, and technological innovation

• Ability to self-manage multiple projects simultaneously, ensuring they are completed in a timely manner

• Adept at both independent and collaborative work

Physical Requirements:

• Hybrid role, 3 days (and as needed) in NYC office

• Note: Please submit resume and portfolio to be considered