Creative Strategist Full Time

Company Description

Pixa builds AI-powered creative tools used by over 20 million businesses and creators worldwide. Built by alumni from Stanford, Apple, and Google, Pixa is redefining how modern brands create and scale content.

Role description

We’re hiring a Creative Strategist (Performance Ads) to help us scale and evolve our paid advertising.

This is not a traditional brand role.

We’re looking for someone obsessed with what actually makes ads perform—hooks, formats, pacing, and concepts that stop the scroll and drive action.

You will own full concepts:

• Ideating high-performing ad concepts
• Writing hooks and scripts optimized for conversion
• Working directly with creators and editors to execute
• Iterating quickly based on performance data

This role is highly execution-focused and requires strong taste, speed, and attention to detail.

What You’ll Do

• Develop high-converting ad concepts across multiple formats
• Write scroll-stopping hooks and scripts optimized for paid performance
• Identify and adapt winning ad formats and trends
• Collaborate with creators to bring concepts to life (briefing, feedback, iteration)
• Work closely with editors to ensure pacing, structure, and clarity are optimized
• Analyze performance data (CTR, CPA, hold rate) and iterate quickly
• Maintain a high volume of creative output while keeping quality high
• Build and refine a repeatable system for generating winning ads

What We’re Looking For

• Proven experience creating ads that perform (Meta, TikTok, YouTube Shorts)
• Deep understanding of:
• Hooks & first 3 seconds
• Viral formats & pattern interrupts
• Conversion-driven storytelling
• Strong writing skills (short-form, punchy, high-impact)
• Experience working with creators, UGC, or short-form video production
• Ability to move fast, test aggressively, and iterate based on data
• Strong taste—knows instantly what feels like an ad vs. content

Bonus Points

• Experience with AI creative tools or content generation
• Background in e-commerce, creator economy, or SaaS
• Experience scaling paid ads or working closely with performance marketing teams

Why This Role Matters

Creative is the biggest lever in performance marketing.

This role will directly impact how we acquire millions of users and define how Pixa shows up across the internet.