Content Marketing Specialist Full Time NEW

At Pimberly, we help global brands, manufacturers, and distributors take control of their product data. Our SaaS platform powers Product Information Management (PIM), Digital Asset Management (DAM), and enriched product experiences across eCommerce, marketplaces, and enterprise systems. As product data becomes increasingly complex — fueled by AI, compliance regulation, and omnichannel growth — clear, authoritative content has never been more important. 

We’re looking for a Content Marketing Specialist to help grow and scale our organic content channel while supporting broader US marketing initiatives. This role will report to the Senior Marketing Manager and contribute to shaping Pimberly’s voice across PIM, DAM, eCommerce, AI, and enterprise technology.

This position requires exceptional writing and editing skills, strong attention to detail, and the ability to translate technical concepts into clear, compelling narratives. You’ll work cross-functionally with Marketing, Product, Customer Success, and Sales to turn insights into impactful, performance-driven content. 

While organic content and SEO will be your primary focus, you’ll also contribute to email marketing, social media, paid campaigns, and sales enablement materials. 

PLEASE NOTE: only applicants with a content portfolio will be considered. 

What You’ll Do 

Write & Own SEO-Driven Content 

• Develop high-quality blog content focused on industry trends, customer use cases, product education, compliance topics, and enterprise strategy. 
• Apply and support SEO best practices for blog content, including keyword research, on-page optimization, and performance-driven updates. 
• Refresh and optimize existing content to improve rankings, relevance, and authority over time. 
• Collaborate with the Sr. Marketing Manager and CEO to contribute to long-form assets such as whitepapers, industry guides, and thought leadership pieces. 

Support Cross-Channel Marketing Efforts 

• Create and support content for email newsletters, social posts, paid campaigns, and website pages. 
• Contribute to sales enablement materials including one-pagers, pitch decks, and case studies. 
• Work closely with Product, Customer Success, and Sales teams to surface insights and transform them into compelling content. 
• Contribute to the scheduling, recording and editing of web-based video content featuring our subject matter experts to share across organic and paid social channels. 

Measure & Optimize Performance 

• Monitor performance of blogs and key website pages, identifying opportunities for refreshes and strategic realignment. 
• Track keyword rankings, organic growth, and engagement metrics.
• Use performance data, industry research, and customer feedback to refine messaging, formats, and overall content strategy. 
• Continuously improve content effectiveness based on evolving SEO best practices and emerging LLM/AI search visibility trends. 

Who You Are 

• 2-3 years of experience in B2B content marketing, ideally within a SaaS or startup environment. 
• Proven experience managing customer-facing content calendars and ongoing communications. 
• Comfortable owning projects end-to-end, while collaborating closely with cross-functional teams. 
• Curious about SaaS technology and excited to deepen expertise in PIM, DAM, eCommerce, AI, and enterprise software. 
• Motivated to learn, iterate, and grow in a fast-paced environment. 

Skills 

• Exceptional writing and editing skills, with a strong sense of voice, clarity, and storytelling. Experience writing for technical SaaS products is a plus. 
• Experience using tools such as WordPress, Canva, Figma, or similar platforms to create and guide high-quality content. 
• Experience owning or contributing to SEO-driven content strategies (keyword research, optimization, performance tracking). Experience with SEO tools such as Google Search Console, Google Analytics, Semrush, or similar is a plus. 
• Familiarity with email marketing platforms (Salesforce Pardot a plus). 
• Solid understanding of social media, retention, and customer engagement best practices. 
• Familiarity with CRMs and marketing tools such as Salesforce. 
• Experience creating or supporting short-form video content is a bonus. 

Attributes 

• A team player who thrives in collaborative environments. 
• Proactive, organized, and detail-oriented. 
• Hard-working with strong follow-through and ownership mindset. 
• Adaptable and open to feedback. 
• Eager to learn and grow — especially in areas like advanced SEO strategy, performance analysis, and evolving AI/LLM visibility best practices. 
• Comfortable balancing creativity with data-driven decision making. 

Benefits 

• Competitive compensation package including salary, medical benefits, 20 days of annual PTO, 12 holidays, and your birthday off. 
• Hybrid schedule: Monday & Friday remote, Tuesday–Thursday in office. 
• Opportunity to travel to our UK headquarters for career growth and team-building initiatives. 
• Frequent company events, team-building activities, and after-hour socials. 
• An energetic, collaborative, and inclusive organization where your work makes a measurable impact.