Brand Manager, Nutrition Full Time NEW

Brand Manager, Nutrition

Bloom Nutrition

IG @bloomsupps @marillewellyn

TikTok @bloomnu

Bloomnu.com

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we’re proud recipients of several awards:

🏆 Forbes 30 under 30 (2023)

🏆 Target Partner of the Year (2023)

🏆 LinkedIn’s Top Start-Ups (2023 & 2024)

🏆 EY Entrepreneurs of the Year (2024)

🏆 Inc. 5000 Company (2024 & 2025)

🏆 NewBeauty 100 Wellness Awards (2024)

Location: Austin, TX, hybrid schedule (REQUIRED)

Reports to: Director, Integrated Brand Marketing

Job Overview:

The Brand Marketing Manager will play a key role in driving brand strategy, coordinating high-impact launches, and keeping the trains running across internal and external teams.

From building 360 go-to-market strategies, managing day-to-day timelines and trackers, generating campaign performance recaps and supporting retail executions, this person will be instrumental in helping Bloom maintain its momentum as one of the fastest-growing wellness brands. The ideal candidate thrives in a fast paced, collaborative environment and enjoys blending creativity with data driven insights.

Key Responsibilities:

• Support the development and execution of disruptive, integrated, multi-channel campaigns across the master brand and multiple priority product lines, including innovation launches.
• Translate brand strategy into clear briefs, timelines, and go-to-market plans, ensuring strong cross-functional alignment and execution that align with business objectives and target audiences, ensuring consistent brand messaging across digital, print, social media, experiential, traditional media, OTT/OLV.
• Collaborate with sales and trade marketing to develop retailer-facing brand materials, trade programming, and pitch decks.
• Support end-to-end go-to-market rollout plans including production timelines, retail acceptance milestones, asset development tracking, and POS coordination with internal teams and external partners.
• Support innovation by identifying trends, researching flavors and ingredients, gathering internal and consumer feedback, and contributing to new product ideation.
• Partner closely with the Operations team to ensure packaging development, commercial marketing plans, and production timelines are aligned with retail execution.
• Apply a strong understanding of consumer insights, leveraging tools such as Numerator and Suzy (or similar platforms) to inform strategy and decision-making.
• Build and manage brand tracking tools, including KPI dashboards, budget trackers, innovation timelines, and cross-functional workback schedules.
• Stay ahead of industry trends, consumer behaviors, and competitive landscape to ensure the brand remains relevant and innovative.
• Ensure brand consistency across all retail-facing materials and consumer touchpoints.
• Support broader marketing initiatives as needed to help drive overall brand success.

Who You Are:

• You’re a strategic thinker who knows how to accomplish tasks.
• Highly organized and analytical with a keen eye for detail, you take pride in keeping everything on track and ensuring nothing slips through the cracks.
• You are a skilled communicator who collaborates effectively across teams and knows how to keep everyone aligned and informed.
• You take initiative, work independently, and don’t need to be micromanaged to make progress.
• You’re comfortable and confident managing multiple product platforms at once, ensuring cohesion across the brand while driving momentum for the Nutrition portfolio.
• You’re curious, tapped into cultural and consumer trends, and genuinely excited about the health and wellness space.
• You thrive in fast-paced environments and can stay calm, flexible, and focused — even when priorities shift quickly.
• Partner closely with creative and project management teams to ensure projects stay on track, timelines are met, and deliverables are executed with excellence.
• You bring a positive, collaborative, solutions-oriented mindset to every project and enjoy being part of a team that moves fast and supports each other.

Skills & Qualifications

• 3+ years of experience in brand marketing, ideally within CPG, nutrition, wellness, or lifestyle industries.
• Experience in supporting cross-functional campaign management, consumer insights and KPI monitoring.
• Proven ability to manage end to end projects effectively.
• Excellent skills in building strong brand presentations and post mortem reporting.
• Strong presentation skills with both internal and external audiences.
• The ideal candidate will have experience with retail partners, trade marketing, trade shows, and asset management.
• Bachelor’s degree in Marketing, Communications, or a related field.

Benefits:

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop (yes, it’s Apple)
• Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.