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Title: Associate Manager, Ticket and Group Sales
Employee Status: Regular Full Time
Work From Home Option: Hybrid – 2 Days/Week (40% Remote)
FLSA Status: Exempt
Job Overview:
The Associate Manager, Ticket & Group Sales is responsible for leading the day-to-day operations of the Ticket Sales team with a primary focus on Reserved Seating and General Admission products. This role will directly support and manage Ticket Account Executives (AEs), drive revenue growth through group sales initiatives, and develop strategies to expand theme nights, group mini plans, and youth/affinity verticals.
The ideal candidate is a collaborative leader with a strong sales background, operational discipline, and a passion for developing people while growing group business at scale.
Essential Functions:
Sales Leadership & Daily Operations
Lead the day-to-day activities of Ticket Sales Account Executives, ensuring consistent sales activity, best practices, and accountability
Provide ongoing coaching, training, and performance feedback to support individual and team sales goals
Assist with call campaigns, lead distribution, pipeline management, and game-day execution
Support onboarding and continued development of new and existing AEs
Reinforce sales culture centered on urgency, service, and results
Group Sales Strategy & Growth
Develop and execute strategies to grow group ticket sales across:
o Theme Nights
o Group Mini Plans
o Youth Sports, Schools, Camps, and Affinity Organizations
Serve as a subject-matter expert for Reserved Seating and General Admission group products
Partner with marketing and promotions teams to create compelling group offers and experiences
Help manage pricing, inventory allocation, and fulfillment for group initiatives
Actively assist AEs in closing complex group opportunities and large-volume deals
Revenue & Performance Management
Track and report on individual AE performance, group sales metrics, and revenue pacing
Ensure CRM usage and sales documentation meets organizational standards
Analyze sales data to identify trends, gaps, and growth opportunities within group segments
Assist in forecasting group and theme night revenue
Cross-Department Collaboration
Collaborate with Premium Sales, Service, Marketing, Special Events and Community teams to align group experiences
Support execution of theme nights and group events on race days
Maintain strong internal communication to ensure seamless customer experiences
Preferred Skills & Skills Proficiency:
Sales Coaching & AE Leadership – Advanced
Group Sales Strategy (Theme Nights, Mini Plans, Youth/Affinity) – Advanced
Reserved Seating & General Admission Sales – Advanced
CRM & Pipeline Management – Advanced
Sales Performance Analysis & Forecasting – Intermediate to Advanced
Cross Functional Collaboration – Advanced
Organization & Time Management – Advanced
Adaptability in Fast Paced, Event Driven Environments – Advanced
Qualifications:
Bachelor’s degree or equivalent professional experience
3-5 years of ticket sales experience in sports, entertainment, or live events
Demonstrated success selling group tickets, Reserved Seating, and/or General Admission products
Prior experience mentoring, coaching, or leading sales representatives preferred
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Proven ability to analyze sales performance and coach to results
Comfortable working non traditional hours, including nights, weekends, holidays, and live event schedules
Willingness to relocate seasonally or work on site during major events or racing meets
Summary of Physical Requirements and Work Environment:
This role is primarily sedentary and performed in an office or office-like environment with no special physical demands required. The position involves extended periods of sitting with intermittent standing and walking, as well as occasional bending, reaching, and other routine movements typical of a professional workplace.
The role requires regular hand manipulation, including daily typing and repetitive hand movements while working on a computer. Occasional light lifting (generally up to 10 lbs., and infrequently up to 30 lbs.) may be required.
The work environment does not typically expose the employee to hazardous conditions. There is minimal exposure to environmental hazards such as moving mechanical parts, fumes, extreme weather, or high-risk work areas. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.
Pay Range / Salary: 66,300-80,600
