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This job was posted by https://illinoisjoblink.illinois.gov : For more
information, please see:
https://illinoisjoblink.illinois.gov/jobs/13451936
Role Overview
The Analytics Specialist will focus on:
Setting up and maintaining Google Analytics 4 and Google Tag Manager
for accurate data collection.
Designing and implementing Looker Studio dashboards for clear,
actionable reporting.
Advising clients on data strategy, compliance, and optimization
opportunities to align with their business goals.
Key Responsibilities
Configure and maintain Google Analytics 4 and Google Tag Manager for
multiple client websites and campaigns.
Develop and manage Looker Studio dashboards to visualize KPIs and
performance metrics.
Participate in strategy sessions to understand client objectives and
translate them into measurable analytics solutions.
Audit existing tracking setups and recommend enhancements for
improved data accuracy.
Implement cookie consent solutions to ensure compliance with privacy
regulations.
Document analytics configurations and processes for client
transparency.
Stay current with analytics trends, tools, and best practices to
bring innovative solutions to clients.
Collaborate with business analysts and developers to ensure seamless
implementation of tracking requirements.
Support reporting needs across platforms such as Google Ads,
LinkedIn Ads, Meta Ads, and others.
