SVP, Creative Full Time NEW

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME’s 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for an SVP, Creative to join our team and express and elevate Frida’s vision creatively. The SVP, Creative will lead creative direction and brand building across all touchpoints. The ideal candidate will have a strong command of editorial and language, lead strategic ideation, exceptional design chops, and an ability to navigate the intersection of creative, culture, and commerce.

Responsibilities to include:

• Elevate brand vision by leading creative direction and brand building across all touchpoints for our portfolio of brands
• Develop and guide the long-term strategic vision for how our brand is expressed to external audiences
• Create and execute compelling brand experiences through creative that drives media, buzz, and customer attention
• Develop consistent, brand-aligned creative that delivers the highest impact to the Frida audiences
• Lead brainstorming and creation of concepts for best-in-class executions across paid, owned and earned media
• Lead and build a creative team of 6+ members, including designers, copywriters, producers, and foster their creative and technical expertise
• Maintain a pulse on creative trends and an evolving creativity sensibility to keep Frida brands always relevant
• Oversee multiple projects through all stages of development, asset and content creation, from concept through to production and final delivery
• Recruit, lead, and collaborate with external creative and production agencies to make sure that the Frida brand is represented in the best light and to help connect our internal teams and ideas with their work
• Guide the day-to-day work of all direct reports, giving them critical feedback, inspiration, and guidance on career growth and professional development
• Additional projects oversight as the business evolves

What You Will Need

• Bachelor’s Degree in Design or related field
• 15+ years with visual design and brand voice experience with high-growth brands in the consumer products space; founder-led in-house organization experience plus
• 8+ years of experience managing and mentoring creative talent
• Demonstrated ability to connect with consumers through creative design and storytelling
• Collaborative and team-oriented approach
• Possess a strong command of editorial and language 
• Exceptional presentation skills- a requirement for both internal and external creative presentations
• Experience with packaging, creative, design, language, and in-store experience
• Brand building expertise from ideation through in-market execution, working closely with brand & strategy teams
• Collaborative problem solver without ego and high emotional intelligence 
• Strong cross-functional and agency management experience, with the ability to take a creative strategy and bring it to life across multiple consumer touchpoints
• Curious by nature with a willingness to try new approaches 
• Strategic thinker with a proven track record of building a high-performing team of creative talent
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Strong organizational and multitasking skills with close attention to detail

Who You Will Work With

Frida is an organization that values collaboration and community. As the SVP, Creative, you will work closely with Creative, Brand Management and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays – Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office – feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida’s Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.