Social Media Coordinator, Hotels Full Time

The Social Media Coordinator is the frontline ambassador, managing the day-to-day pulse of the social media community. 

KEY RESPONSIBILITIES

• Partner Communication/Support: Handles urgent inbound awareness and flags.
• Community Management: Executes both proactive engagement (outreach) and reactive engagement (customer service/replies), supporting growth metrics. Actively monitor and engage partner social audiences to build brand loyalty, solve customer issues and incentivize engagement.
• Community Engagement: Proactively maintain lists of influential entities, personalities, local businesses, community groups, and more, reaching out to them often for collaborative partnerships to amplify partners’ social presence and grow social followings.
• Urgent Execution: Helps monitor partner emails and executes urgent same-day needs, including post edits and Stories. For content, secures final approval from the Content Rep.
• Social Execution: Manages the posting of Stories content, which requires a more agile, “in-the-moment” approach.
• Influencer & Collaboration Marketing: Work with the Brand Rep and influencer team to maintain targeted creator lists and regularly reach out to influencers for content development and collaborative opportunities. 
• Growth Tactic Execution: Executes Influencer/Collaborations and identifies high-impact Social Media moments with Brand Rep oversight.
• Reporting Support: Provides critical assistance in gathering data for Detail Reports.
• Innovation: Identify and forecast emerging trends and share with the team.
• Team Coverage: Helps maintain team-wide operational continuity during periods of absence or transition.
  

OVERALL

• Cultivate a career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve the company, job, and partners.
• Promote a “story first” approach in all we do.
• Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications.
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products, and processes.
• Stay up to date on current trends in the agency’s represented industries.
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.
• Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue.
• Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences.
• Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.

ANNUAL SALARY: $45-$50K depending on experience.