Director, CRM Full Time NEW

This is a high-impact leadership opportunity for a data-driven marketing professional passionate about customer engagement, lifecycle strategy, and digital innovation. The role focuses on developing and executing advanced CRM initiatives that enhance customer retention, loyalty, and long-term value across multiple digital product lines. You will lead sophisticated, personalized marketing programs powered by automation, analytics, and omni-channel communication strategies. Working within a fast-paced and highly collaborative environment, you will partner closely with analytics, product, and marketing teams to optimize customer experiences at scale. This position offers the opportunity to influence strategic growth through customer insights, segmentation, and retention programs while managing and scaling a high-performing CRM team. The ideal candidate combines strategic vision with hands-on operational expertise and thrives in evolving digital and technology-driven environments.

Accountabilities

• Lead the development, execution, and optimization of CRM and customer lifecycle marketing strategies across multiple digital channels.
• Design and manage automated, segmented campaigns focused on customer retention, loyalty, re-engagement, churn prevention, and cross-sell initiatives.
• Analyze customer data and behavioral insights to create targeted lifecycle marketing programs that maximize customer lifetime value and profitability.
• Oversee omni-channel marketing communications including email, SMS, push notifications, onsite messaging, social channels, direct mail, and customer inbox strategies.
• Develop and monitor KPIs, dashboards, and reporting frameworks to measure campaign effectiveness, engagement, retention, and promotional ROI.
• Collaborate closely with analytics and product teams to build dynamic customer segmentation models and optimize personalization strategies.
• Lead promotional planning, bonus campaign execution, and performance analysis to support player engagement and business growth objectives.
• Manage, mentor, and scale a high-performing CRM marketing team while fostering innovation and operational excellence.
• Monitor competitor CRM and loyalty strategies, testing emerging best practices to continuously improve campaign performance and customer experiences.
• Support the development of robust testing and optimization frameworks to enhance customer journeys and communication effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in CRM, lifecycle marketing, or digital customer engagement roles.
• Proven expertise in customer segmentation, personalization, automation, and omni-channel lifecycle marketing strategies.
• Hands-on experience working with CRM platforms, customer engagement tools, and marketing automation technologies.
• Strong analytical mindset with the ability to interpret customer data and translate insights into actionable marketing strategies.
• Excellent project management and organizational skills with the ability to manage multiple initiatives in fast-paced environments.
• Demonstrated leadership experience managing and developing marketing or CRM teams.
• Strong understanding of digital communication channels including email, SMS, push notifications, onsite messaging, and mobile CRM.
• Technical proficiency with Microsoft Office applications and marketing systems.
• Experience within online gaming, sports betting, e-commerce, or regulated digital industries is highly valued.
• Strong communication, collaboration, and problem-solving abilities with a strategic yet execution-focused mindset.
• Passion for digital entertainment, customer engagement, and emerging marketing technologies is considered an asset.

Benefits

• Competitive salary range of approximately $140,000-$202,000 USD, depending on experience and qualifications.
• Remote work flexibility within eligible U.S. locations.
• Comprehensive healthcare coverage including medical, dental, and vision plans.
• Performance-based bonus opportunities and additional compensation programs where applicable.
• 401(k) retirement savings plan and financial wellness support.
• Education reimbursement and conference attendance support for professional development.
• Flexible and collaborative work environment focused on innovation and career growth.
• Access to wellness programs and employee support resources.
• Opportunity to work with cutting-edge digital products and proprietary technology platforms.
• Inclusive workplace culture committed to diversity, equity, and equal opportunity employment.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.