Senior Director of Marketing Full Time NEW

Pressed is growing and hiring a Senior Director of Marketing to turn strategy into in-market impact— driving profitable growth and helping our clean-label, craveable products win at the shelf. This is a highly commercial marketing role for someone with deep CPG/wholesale experience, strong shopper or trade marketing instincts, and a bias for action.

If you’re a commercially sharp CPG marketer, who knows how to build programs that drive velocity, this opportunity is for you!

About Pressed Juicery

Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.

Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.

At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.

Our Mission

Pressed Juicery’s mission is to empower your wellness journey.

Our Workplace Culture

• We embrace diversity, equity, inclusion, and belongingness!
• We speak up with radically candid communication.
• We wholeheartedly support personal and professional growth.
• We believe mistakes can be valuable and lead to continuous improvement.
• Lastly, we value excellence and strive to achieve greatness in all we do!

Our Values

• Community – as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
• Passion – curious and humble, we inspire people to make healthy choices.
• Growth – pursuing wellness with intention, we create and embrace good energy.

Our Benefits

• 401k match
• Annual bonus eligibility
• Three weeks of vacation time
• Paid holidays and 8 Pressed Days (additional days off)
• Medical, dental, and vision insurance
• Flexible Spending Account
• Generous paid parental leave
• Employee Referral Program

About the Role

The Senior Director of Marketing (Wholesale) will play a critical role in helping Pressed win across grocery, club, convenience, and Foodservice/On-Premise channels. This impactful role sits at the intersection of brand strategy, channel planning, and commercial execution.

The Senior Director of Marketing turns big-picture priorities into clear, practical programs that drive velocity, trial, repeat, and profitable growth in-market. They act as the connective tissue between brand strategy and sales execution: building the plans, playbooks, activation frameworks, and measurement approach that help our teams bring Pressed to life at the shelf and across wholesale channels.

Key Responsibilities

Channel Strategy Translation

• Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.
• Steward the translation of channel plans into account-specific plans for key accounts.
• Define how brand campaigns and priorities show up in wholesale environments.
• Establish channel-level success metrics (velocity, trial, repeat, ROI).

Program & Activation Strategy

• Define what programs / toolkits should exist to drive performance.
• Define promotion role and structure (guardrails, not execution).
• Activation approach (in-store, retail media, FSOP programs).
• Launch, sustain, and recovery frameworks.
• Ensure programs are simple, scalable, and executable by Sales.

Investment Strategy & Allocation

• Own how marketing investment is allocated across wholesale channels and account segments.
• Define levels of support by channel, program, and initiative.
• Ensure investment decisions are consistent, scalable, and ROI-driven.
• Support VP Strategy in management of activation budget.

Channel-Level Planning & Guidance

• Support development of playbooks and guidance for Sales, brokers, and partners.
• Define how programs should show up by channel (not by individual account).
• Ensure plans reflect real-world retail and FSOP dynamics.

Performance Framework & Optimization

• Define KPIs and measurement frameworks across wholesale channels.
• Evaluate performance at a channel, program and Tier 1 account level.
• Identify what to scale, adjust, or stop.
• Lead cross-functional meetings to drive planning, execution, performance reviews.
• Build repeatable playbooks that improve efficiency and effectiveness.

Qualifications

• 10+ years of marketing experience within CPG Food and Beverage, or similar CPG products.
• Deep wholesale channel experience across grocery, club, convenience, natural, and/or foodservice/on-premise channels.
• Strong background in shopper marketing, trade marketing, customer marketing, retail activation, commercial strategy, or channel marketing.
• Proven ability to translate brand and business strategy into practical, channel-specific plans that drive velocity, trial, repeat, and profitable growth.
• Strong understanding of retail media, in-store activation, promotional strategy, and account-level marketing support.
• Commercial fluency with key wholesale metrics, including velocity, distribution, ROI, trade effectiveness, trial, repeat, and profitability.
• Highly execution-oriented, organized, and comfortable operating in a fast-moving, high-growth environment.
• Must be able to work on-site in our Culver City office (3+ days/week).
• Must be legally authorized to work in the United States without restriction.

Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program.