Product Manager (Staff/Principal) Full Time NEW

Reports to: Head of Product and Engineering

Type: Full-time

The Role

We are hiring our first product manager — a builder with an anything-it-takes mentality. Someone energized by a complex industry, AI-forward, and who creates clarity and momentum everywhere they go.

You’ll work directly with a seasoned engineering team to own product prioritization and sequencing end-to-end: what we build, why, and in what order. You’ll be the connective tissue between customers, engineering, and the rest of the company — translating deep customer understanding into a roadmap that drives real business outcomes.

You’ll shape the product function from scratch as a hands-on builder. You’ll build the competitive and customer intelligence that informs every decision. Some days you’ll be on calls with customers; others you’ll be discussing product architecture with engineers or presenting to the CEO or board. You’ll need to talk shop across that full spectrum with credibility.

What You’ll Own

• Product prioritization and roadmap. Set prioritization and sequencing across customer needs, compliance requirements, technical debt, and new capabilities. Identify our biggest product bets along the way.
• Customer insight loops. Sit in on sales calls, dig through support tickets, watch customers use the product. Pair that qualitative depth with quantitative usage data and KPI tracking to surface patterns, identify bottlenecks, and turn insights into high-impact product decisions. Be the voice of the customer internally.
• Competitive landscape. Build and operationalize competitive intelligence. Go deep on competitors’ features and marketing. Translate what you learn into product priorities and battle cards that sharpen our own positioning.
• Go-to-market partnership. Collaborate with sales and marketing on messaging and help represent the company at conferences, webinars, and customer-facing events.
• Engineering partnership. Be a trusted thought partner to a highly autonomous technical team — someone who earns credibility through preparation, good judgment, and knowing what should reach the engineering backlog. Represent the product and engineering org and current/planned capabilities clearly to the company.
• End-user and developer experience. Craft a product that’s delightful for end users while building an API surface that’s delightful for third-party developers and integration partners. Unify the principles of developer-centric platforms and simple, beautiful client-facing experiences.
• AI-forward building. Use AI and no-code tools to prototype, validate, demo, and spec. Continuously explore how emerging AI capabilities can transform what’s possible in our product, our internal operations, and your own day-to-day responsibilities.
• Product-led growth and in-platform monetization. Drive expansion and stickiness through productization. Obsess over how product surface, UX, and onboarding unlock additional revenue. Run experiments, A/B tests, and monetization explorations. Build a sharp sense of what drives product adoption.

What Success Looks Like

• Roadmap clarity within 90 days. You’ve shipped a clear prioritization framework and a 6-month roadmap that engineering, sales, and leadership align on without ongoing arbitration.
• Customer-driven product decisions are the norm. Customer insights flow into the backlog through a repeatable system, and the team can name the top five customer pain points and what we’re doing about each one.
• Engineering velocity stays high while quality and customer trust improve. The team ships meaningful customer-facing improvements every sprint without compromising regulated workflows or breaking the trust we’ve earned with our clinics.
• We win deals and expand accounts because the product is differentiated. Sales and BD reach for your competitive positioning and win-loss analysis to close business, and expansion revenue from existing accounts grows materially against plan.
• The product function compounds. By month 12 you’ve built the rituals, instrumentation, and documentation that let the next PM hire ramp in 30 days — and you’ve made the case for what and who we should hire next.

What You Bring

• Early-stage startup experience. 5+ years in product management, ideally at early-stage startups working shoulder-to-shoulder with founders on product strategy. You’ve launched products and product lines that achieved real revenue and scale through in-platform purchasing, expansion, or upsell motions. You bring a rigorous, well-formed approach to deciding what to build next.
• Technical fluency. You’re not writing production code, but you can hold your own in technical discussions, write SQL, and create analytics dashboards. You know enough about APIs and integrations to understand what’s possible and what’s hard.
• AI-native instincts. You build with AI tools (e.g. Claude Code, Cursor, Lovable, v0). You have demonstrated experience prototyping and validating with these tools, and you’re excited about how they’re reshaping what a PM can do.
• Influence and credibility. You accomplish everything through persuasion and trust. You can gain the confidence of senior engineers, customers, and leadership team members.
• Communication clarity. You write and present with precision, depth, and warmth. You can talk to a customer in the morning, whiteboard with engineers in the afternoon, and present a strategic recommendation to the CEO that evening — and be compelling in all three conversations.
• Positive intensity. You operate with urgency and care simultaneously. You have the courage to question assumptions and push back constructively — and the emotional intelligence to do it in a way that builds relationships rather than walls. You elevate the energy in the room.
• Customer obsession. You care deeply about making customers successful. You are obsessed with the details — product quality in our space means getting edge cases right and never dropping the ball on a provider’s order. You care about the last 1%.
• Domain curiosity. You’re excited by healthcare, pharmacy operations, and compliance (e.g. EPCS, HIPAA). You find complex, regulated industries fascinating when there’s a massive problem to solve. Hands-on experience with healthcare clinic workflows is a strong plus but not a requirement.
• Thrives in ambiguity. We’re a startup. Things change dramatically and quickly. You find that energizing.

Compensation

The base salary range for this role is competitive and will be determined based on the candidate’s relevant skills, experience, and geographic location. In addition to base pay, total compensation may include performance-based incentives, benefits and company options.

Security, Privacy & Compliance

This role may handle PHI/PII and must follow HIPAA, company privacy policies, and least-privilege access practices.

EEO & Inclusion

VITL is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. If you meet most—but not all—requirements, we encourage you to apply.

About VITL

VITL is a Nashville-based healthtech company providing beautifully simple e-prescribing infrastructure for cash-pay medical practices. Through its open pharmacy marketplace, VITL connects clinics with verified 503A compounding pharmacies nationwide, enabling real-time price comparison, multi-pharmacy ordering, and Amazon-style patient tracking, all through a single, elegant interface. Founded in 2024, VITL serves over 700 clinics representing 175,000 patients across the United States. VITL is backed by Signalfire, a San Francisco based venture capital firm with $3B in AUM, which led its Series A in late 2025.