Market Segment Manager (Small Molecules & Peptides Drug Discovery) Full Time

Our mission is clear: to empower scientists to simplify and accelerate discovery and development.

We are seeking a Market Segment Manager for our Small Molecules & Peptides Drug Discovery team at Biotage. The Market Segment Manager is a key strategic role responsible for driving commercial growth across the small molecules, peptide synthesis, and purification markets. This position requires an innovative, metrics-driven marketer with deep experience in small molecule drug discovery workflows and peptide synthesis and purification technologies, paired with strong B2B marketing expertise.

This role is hybrid (3 days a week in office minimum) in Charlotte, NC.
The ideal candidate combines scientific fluency with commercial acumen, enabling them to understand customer decision-making, anticipate market shifts, and position Biotage competitively. You will lead regional marketing strategy, empower the sales organization, and execute high-impact campaigns that expand market penetration and accelerate revenue growth.

Key Responsibilities:

Market & Customer Insight

• Leverage extensive knowledge of small molecule drug discovery, peptide synthesis, and purification workflows to understand and quantify the scientific and operational drivers behind customer purchasing decisions.
• Conduct market research, competitive assessments, and Voice of Customer (VoC) initiatives to identify trends, unmet needs, and emerging opportunities.
• Evaluate customer perceptions and competitor technologies to inform strategic positioning and differentiation.
• Develop compelling unique selling propositions (USPs) and messaging frameworks tailored to pharma, biotech, CROs, and academic research environments.

Strategic Marketing Leadership

• Define and own regional marketing goals, KPIs, and performance metrics for the small molecules, peptides, and purification portfolio.
• Build and execute comprehensive regional marketing strategies that increase portfolio visibility, drive demand, and expand market penetration.
• Partner closely with product marketing, sales leadership, and global marketing teams to ensure alignment of strategy, messaging, and execution.

Campaign Development & Execution

• Design, deploy, and optimize metrics-based, multi-channel marketing campaigns to drive new customer acquisition, accelerate pipeline growth, and capture market share.
• Utilize data-driven insights to refine targeting, messaging, and channel mix for maximum commercial impact.
• Develop compelling content and collateral—including application notes, white papers, presentations, digital assets, and customer success stories—to support campaign objectives.

Sales Enablement & Commercial Support

• Equip the sales team with high-quality tools, training, and insights that enhance customer engagement and improve win rates.
• Develop regional go-to-market strategies for new product launches in collaboration with product marketing and global teams.
• Create sales enablement materials such as competitive battlecards, workflow positioning guides, value calculators, and objection-handling resources.

Cross-Functional Collaboration

• Partner with product management, R&D, and global marketing to ensure regional customer insights inform product roadmaps and priorities.
• Work with field application scientists and technical experts to ensure scientific accuracy and relevance in all marketing materials.
• Collaborate with regional sales teams to monitor performance, identify growth opportunities, and adjust strategies as needed.

Team Management & Leadership

• Lead, mentor, and develop a high-performing application team, fostering a culture of accountability, innovation, and continuous improvement.
• Provide clear direction, coaching, and performance feedback to support professional growth and ensure team objectives align with organizational priorities.
• Champion cross-team and cross-functional collaboration, knowledge sharing, and operational excellence across marketing, sales, and technical functions.

Application Roadmap Prioritization & Resource Assignment

• Drive short- and long-term application roadmap planning by integrating customer insights, market trends, and commercial priorities.
• Prioritize application development initiatives based on strategic impact, resource availability, and alignment with portfolio growth objectives.
• Allocate resources effectively across application development, content creation, and campaign execution to maximize commercial outcomes and accelerate time-to-market.
• Partner with product management and R&D to ensure roadmap decisions support innovation, differentiation, and sustain competitive advantage

Qualifications:

• Bachelor’s degree in chemistry, Biochemistry, or a related scientific discipline; an MS or Ph.D. is strongly preferred.
• Deep experience and understanding of small molecule drug discovery, peptide synthesis, and purification markets, including customer workflows, pain points, and competitive technologies.
• 5+ years of B2B marketing experience in life sciences, drug discovery, analytical instrumentation, or closely related sectors.
• Proven ability to translate complex scientific concepts into compelling commercial messaging and value propositions.
• Hands-on experience with technologies used in medicinal chemistry, peptide synthesis, chromatography, or purification workflows, enabling credible engagement with technical audiences.
• Strong understanding of market needs and the ability to translate and prioritize applications related to those needs for the applications team.
• Demonstrated success developing and executing strategic, data-driven marketing plans and campaigns that deliver measurable results.
• Familiarity with CRM systems, marketing automation platforms, and digital analytics tools.
• Strong analytical, strategic thinking, and problem-solving skills with the ability to use metrics to guide decisions.
• Excellent communication, presentation, and cross-functional collaboration skills, with the ability to thrive in a fast-paced, highly technical commercial environment.
• Experience mentoring, coaching, and developing teams, including workload prioritization and resource allocation.

What Success Looks Like

• Strong, differentiated positioning of Biotage technologies in small molecule discovery and peptide markets.
• Increased market penetration and revenue growth across assigned product lines.
• High-performing campaigns that deliver measurable pipeline and lead-generation results.
• Effective sales enablement that improves customer engagement and win-rates.
• Strong cross-functional alignment and collaboration.

Biotage is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.