Wholesale Marketing Manager Full Time NEW

Company Description

At BrüMate, we are passionate about product design and innovation. We exist to enhance everyday moments and add a little bit of excitement to the things our customers love the most. Inspired by equal parts inventiveness and imagination, we are a crew of creative, fast-moving, ambitious, self-starters with a commitment to doing things differently. We obsess over the small details while relentlessly pursuing the bigger picture. Our operating style is fast-paced, innovative and team-oriented. By joining our team, you will be empowered to make meaningful impacts across the organization alongside your peers.

Position Overview:

We are seeking a talented Wholesale Marketing Manager to join our team, reporting to the Director of Growth. The ideal candidate will have a strong background in digital and offline marketing supporting retailers and distributors such as Target, Scheels, Dick’s Sporting Goods, Anthropologie, and more. This position is expected to own the wholesale marketing function for BrüMate, collaborating with internal teams and external partners to identify, plan, execute, and report on wholesale marketing initiatives for the business. This person should thrive in thrive in ambiguity– able to quickly test, learn, and iterate independently. The Wholesale Marketing Manager should be plugged-in to the news around new capabilities of retail media networks, co-op and trade spend, paid social tactics supporting offline sales objectives, and the most innovative techniques and tactics for measuring results.

The Wholesale Marketing Manager will take the lead building out marketing plans, validating marketing results, and delivering performance recaps to wholesale and marketing teams. They will assist in forecasting weekly, monthly, and quarterly KPIs and will collaborate with the Director of Growth in assembling data for quarterly business reviews. They will be expected to attend key partner meetings to pitch programs and marketing budgets, as well as lead post-mortems highlighting marketing investments and results driven for each partner. A key stakeholder in executing on the growth team’s quarterly omnichannel OKRs, the Wholesale Marketing Manager will have a real impact on the success of the business from day one.

The Wholesale Marketing Manager plays a large role in briefing strategy and creative requests to support product launches and promotions with retailers, working with the brand, creative, and retention teams to execute integrated marketing campaigns.

Our team is passionate about our customers, products, and their experience with our products, so the ideal candidate will also harness a personal connection with our brand and develop an intuition for our customers, proactively adding value to their experience with the brand from first impressions to latest purchase.

How You’ll Make A Difference (Responsibilities):

Retailer Relationship Management

• Build and maintain relationships with retail buyers, merchant teams, and retailer media network reps to unlock new marketing capabilities and preferred positioning.
• Serve as the internal expert of each key retailer’s promotional cadence, seasonal windows, and marketing asset requirements.
• Collaborate with retailers to understand capabilities of their retail media networks, promotional plans, in-store activations, and more.
• Solicit marketing proposals from, and deliver marketing proposals to, retail partners related to always-on and seasonal marketing support.
• Attend key retail partner meetings to assist in pitching merchandising programs, reinforcing merchandising pitches with proposed marketing support.
• Lead post-mortems with internal teams and external partners highlighting marketing investments and results driven for each partner.

Cross-Functional Collaboration

• Act as the connective tissue between the wholesale team and the marketing organization, transplanting retailer needs into actionable creative briefs, campaign timelines, and channel strategies.
• Interface with wholesale team leadership to understand key partners and key partner initiatives, as well as growth targets and budgets by partner.
• Partner with the retention and social teams to extend retailer-specific campaigns into owned channels (email, SMS, organic social) for full-funnel cohesion.
• Collaborate with the brand and creative teams on retailer-specific asset libraries, ensuring each partner has on-hand, spec-compliant materials ahead of deadlines.
• Analyze campaign performance and sell-through data, and communicate to the wider marketing team on core marketing KPIs such as marketing spend, product sell-through, revenue, and ROI on a weekly, monthly, and quarterly basis.

What You Bring to the Table (Qualifications):

• 3+ years of experience in wholesale, trade marketing, retail media networks, brand management, or a combination of digital and offline advertising. A combination of agency and brand-side experience is a plus, as is experience with omnichannel brands with strong direct-to-consumer and marketplace (Amazon) businesses.
• First-hand experience managing retail media network campaigns across at least 2+ platforms (Roundel, DSG Media, Criteo, and similar).
• Familiarity with joint business planning (JBP) frameworks and seasonal retail planning cycles.
• Experience managing co-op fund reconciliation and trade spend compliance.
• Ability to multi-task and manage several different projects with strong attention to detail. Set and achieve goals, meet deadlines, and pivot strategy as necessary to meet business goals.
• A self-starting attitude, ability to work independently and effectively with little oversight or management.
• Strong presentation and negotiation skills for managing retailer relationships. Comfortable presenting to external retail partners with strong deck-building and verbal communication skills.
• Desire to work within a fast-growing brand in a fun and fast-paced environment.
• Proven track record of success in managing retail marketing campaigns and driving business growth with our partners.
• Ability to analyze data, consumer trends, and competitive insights to effectively identify opportunity areas for growth.
• Proficient in spreadsheet software (VLOOKUPs, SUMIFs, and pivot tables, at a minimum).
• Bachelor’s degree in marketing, business, or a related field.

Our Benefits:

• Medical, dental, and vision insurance coverage
• Employee discounts and perks
• Hybrid office-home schedule (two in-office days per week)
• Flexible paid time off
• Paid maternity/ paternity leave
• 401K, 50% company match up to 7% of salary
• Opportunities for career growth within a rapidly expanding, innovative company

For any inquiries regarding legitimate open positions, please refer directly to our official job postings via LinkedIn or email our Human Resources Director at natessa@brumate.com.

The role is required to be based in Denver, Colorado.

Exact compensation may vary based on skills, experience, and location.

Salary Range $80,000 – $105,000

BrüMate is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.