Manager, Omni Channel Full Time

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: VP Marketing Kerastase/ shu uemura

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique, ColorWow and Pureology.

Job Summary: The Director, Omnichannel Marketing will serve as the strategic architect and executional leader responsible for defining, developing, and driving a fully integrated omnichannel marketing strategy for Kérastase and shu uemura across all retail and direct channels — including Sephora, Amazon, Direct-to-Consumer (D2C), and Salons. Reporting to the VP of Marketing, Kérastase/shu uemura, this individual will own how both brands grow and show up across the full omnichannel ecosystem — leading a team of channel-dedicated marketers while ensuring a unified, insight-led, and commercially ambitious approach across every touchpoint.

This is a role for a visionary leader and decisive operator — someone who can set the strategic direction, inspire and develop a high-performing team, and drive accountability across cross-functional partners. The ideal candidate brings deep expertise across retail, digital, and DTC environments, and acts as the senior integrator across Brand Marketing, Sales, DMI, A&I, Media, and Education to ensure the brands are positioned for sustainable growth across all channels.

Key Responsibilities

Omnichannel Vision & Strategic Leadership

• Define and own the overarching omnichannel marketing strategy across Sephora, Amazon, D2C, and Salons — ensuring a coherent, consumer-centric brand experience that drives awareness, acquisition, retention, and revenue growth across all touchpoints
• Translate brand vision and commercial priorities into clear, channel-specific go-to-market strategies, working in close partnership with Sales, Brand Marketing, DMI, and Media to ensure full organizational alignment
• Anticipate market shifts, evolving consumer behaviors, and competitive dynamics across all channels, proactively adjusting strategy to maintain relevance and competitive advantage
• Partner with the Sales team to ensure marketing strategies are fully aligned with commercial priorities, account goals, and sell-in/sell-out targets — maintaining clear ownership of the brand and marketing lane at the Director level
• Build and maintain strong relationships with key external partners, including retail accounts (Sephora, Amazon) and agency/vendor partners, operating with a senior-level commercial and creative point of view

Team Leadership & Development

• Lead, mentor, and develop a team of omnichannel marketing managers, each owning a dedicated channel (e.g., Sephora, Amazon, D2C, Salons) — fostering a high-performance, collaborative team culture rooted in accountability and creative excellence

Merchandising & Creative Direction

• Provide strategic oversight across all merchandising and in-market execution — ensuring the brand’s visual, physical, and digital representation across all channels is on-brand, commercially compelling, and consistent
• Guide and approve the end-to-end planning, briefing, and execution of key merchandising initiatives across channel teams, managing overall timelines, budgets, and agency/vendor partnerships
• Partner with DMI to ensure the digital experience across all platforms — from PDPs to digital campaigns — is held to the same standard of excellence as physical in-store presence

Budget Ownership & Financial Accountability

• Own and manage the full omnichannel marketing budget across all channels — including co-op advertising, in-store activations, sampling, merchandising, and media
• Ensure accurate, on-time financial submissions for trend and finance deadlines; proactively develop and propose future budget scenarios in support of the brand’s growth ambition
• Hold the team accountable to budget discipline, accuracy, and return on investment

Competitive & Market Intelligence

• Lead the monitoring and synthesis of competitive landscape intelligence and industry trends across all omnichannel environments — identifying opportunities, threats, and white space in a timely manner

Required Qualifications

What We Are Looking For:

• Bachelor degree and minimum of 7-10 years experience in beauty or retail management
• Self motivated, results oriented, creative thinker
• Strong communication, presentation and organizational skills
• Analytical in approach to identifying opportunities
• Strong negotiation skills
• Proven experience in managing sell in account responsibilities, Sephora and Amazon preferred
• Proficient computer skills necessary – Microsoft Office (Word, Excel, PowerPoint, Outlook)

Preferred Qualifications

• Advanced Degrees
• Relevant Industry Certifications

Salary range: $98-140K

Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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