Vice President of Rental and Leasing Full Time NEW

Position Summary

The Vice President – Rental & Leasing serves as a key member of the executive leadership team and holds full responsibility for operational performance and sales execution across the company specializing exclusively in refrigerated trailer rental and leasing.

This role provides strategic direction, drives revenue growth, optimizes fleet utilization, and ensures operational excellence across all locations. The Vice President is accountable for aligning people, process, and performance to achieve profitability targets while maintaining exceptional customer satisfaction and regulatory compliance.

Responsibilities & Duties

Strategic Leadership & Growth

• Develop and execute long-term strategic plans to drive sustainable revenue growth and market expansion.
• Lead and oversee sales strategy, territory performance, pricing initiatives, and customer acquisition efforts.
• Identify and evaluate new business opportunities to enhance market position and profitability.

Operational Oversight

• Direct all operational functions including fleet management, maintenance coordination, logistics, and compliance.
• Optimize fleet utilization and asset performance to maximize return on investment.
• Implement scalable systems, technology enhancements, and process improvements.
• Ensure adherence to regulatory requirements, safety standards, and company policies.

Financial Management

• Maintain full P&L responsibility for the region.
• Develop and manage annual budgets, forecasts, and financial performance plans.
• Monitor key performance indicators and implement corrective action strategies as needed.
• Drive cost-control initiatives while preserving service quality and customer satisfaction.

Leadership & Talent Development

• Lead and develop a high-performing management team.
• Establish performance expectations, accountability standards, and measurable goals.
• Foster a culture of operational discipline, collaboration, and continuous improvement.
• Partner with executive leadership to align regional performance with company objectives.

Customer & Industry Engagement

• Maintain strong relationships with key customers, vendors, and strategic partners.
• Represent the company at industry events and business functions.
• Ensure consistent delivery of high-quality customer service across all locations.

Vice President Qualifications & Skills

• Minimum 10 years of progressive leadership experience in rental, leasing, transportation, logistics, or related industry.
• Bachelor’s degree in Business Administration, Operations Management, or related field (MBA preferred).
• Demonstrated success overseeing both operations and sales functions.
• Proven experience managing multi-location operations.
• Strong financial acumen with direct P&L responsibility.
• Experience in refrigerated trailer rental and leasing or transportation equipment rental preferred.
• Exceptional leadership, communication, and organizational skills.
• Demonstrated ability to implement operational efficiencies and scale business performance.
• Strong analytical and strategic thinking capabilities, coupled with a results-oriented mindset.
• Experience in the Transportation Rental and Leasing industry or relevant field is highly desirable.

About Sonsray

Sonsray moves mountains for the transportation industry. We are the West Coast’s largest Thermo King dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment.

Why work here?

At Sonsray, We Value All Employees, Their Contributions, And Most Importantly, Their Ideas! We Know That The Key To Moving Mountains Is Teamwork. This Is What We Offer Our Team Members

• Medical coverage (PPO + HSA options)
• Dental, Vision, and Life insurance provided at no cost
• 401K with competitive employer contributions
• 80 hours of annual vacation, increasing with years of service
• Uniforms provided annually
• Annual boot voucher of $125.00
• One full paid day off annually for community volunteer work
• Birthday meal provided by Sonsray
• Privately owned and operated, with decisions made based on core values rather than corporate directives
• Annual Holiday Party, including covered airfare and hotel for employees and a guest
• Emphasis on company growth and employee development
• Open-door policy, fostering a collaborative environment with active owner and management involvement

https://sonsray.com/about/sonsray-video-gallery/

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