Director, Global Marketing Full Time NEW

In this senior leadership role, you will be responsible for driving global marketing strategy and execution across a complex diagnostics portfolio, translating high-level product and portfolio vision into impactful commercial outcomes. You will operate at the intersection of strategy and execution, ensuring strong alignment between global positioning and regional go-to-market needs. Working closely with Sales, R&D, Clinical, Regulatory, and Operations teams, you will help shape product lifecycle decisions and accelerate market adoption. This role requires a strong mix of upstream and downstream marketing leadership, with accountability for launches, messaging, and lifecycle performance. You will also lead cross-functional collaboration to ensure commercial readiness and consistent global execution. With a focus on customer value, market insights, and innovation, you will play a key role in driving growth across international diagnostics markets.

Accountabilities

• Lead global downstream and upstream marketing strategy for assigned diagnostic product lines, ensuring strong positioning, messaging, and commercial execution across regions
• Translate portfolio strategy into actionable go-to-market plans, including pricing inputs, launch readiness, and lifecycle management activities
• Own end-to-end product lifecycle management from launch through maturity and end-of-life, including post-launch optimization and differentiation strategies
• Drive global launch excellence by coordinating cross-functional teams and ensuring disciplined execution with clear milestones and performance metrics
• Develop sales enablement tools, training materials, and marketing assets to support global commercialization and field effectiveness
• Conduct market research, competitive intelligence, and voice-of-customer analysis to inform strategy and identify growth opportunities
• Partner closely with Sales, R&D, Regulatory, Clinical, and Operations teams to align commercialization efforts and ensure product success
• Lead, coach, and develop a global marketing team while fostering accountability, collaboration, and continuous improvement

Requirements

• 10-15 years of marketing experience in medical devices, diagnostics, or in vitro diagnostics (IVD) environments
• Proven success in global product marketing, commercialization strategy, and product launch leadership
• Strong experience working in regulated healthcare markets with an understanding of compliance and commercialization models
• Demonstrated ability to lead cross-functional and geographically distributed teams
• Strong strategic thinking combined with hands-on execution capability in fast-paced global environments
• Excellent communication, stakeholder management, and executive influence skills
• Strong analytical mindset with ability to leverage market insights and customer data to drive decisions
• Ability to balance global consistency with regional market needs and adaptability

Benefits

• Competitive compensation package aligned with experience and qualifications
• Comprehensive health, dental, and vision insurance coverage
• Retirement savings plan with employer contributions
• Paid time off and holiday programs
• Flexible work arrangements supporting work-life balance
• Career development, leadership training, and learning opportunities
• Exposure to global markets and cross-functional strategic initiatives
• Inclusive workplace culture focused on innovation and collaboration.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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