Director of Sales – Golf Equipment Full Time NEW

Overview

Killer Golf is a premium, performance driven putter brand built on precision engineering, innovation, and customization. The company is entering a critical growth phase and is focused on scaling distribution across pro shops, fitters, and retail partners nationwide.

We are seeking a Director of Sales to build and lead the sales organization from the ground up. This role is responsible for driving distribution, managing and developing a sales team, and creating a repeatable system that delivers consistent revenue growth.

This is a hands on leadership role for someone who thrives in an early stage environment and can turn initial traction into a scalable sales engine.

Role Objective

Build a national network of more than 100 active pro shop and fitter accounts

Recruit, train, and lead a high performing sales team

Drive consistent monthly sell through across all partner accounts

Establish a structured pathway to convert high performing partners into wholesale accounts

Create a scalable and predictable sales system that supports long term growth

Key Responsibilities

Team Leadership and Development

• Recruit, hire, and onboard sales representatives across key regions
• Set clear performance targets and maintain accountability across the team
• Coach and develop team members to consistently achieve and exceed targets
• Build a culture of performance, ownership, and continuous improvement

Distribution and Network Growth

• Drive expansion into pro shops and fitters across priority markets
• Ensure the team consistently meets monthly targets for new account acquisition
• Build density in strategic golf regions to strengthen brand presence
• Monitor pipeline and ensure steady growth in active accounts

Revenue and Sell Through

• Own total unit sales performance across all partner accounts
• Ensure each representative achieves consistent monthly sales targets
• Identify underperforming accounts and implement corrective actions
• Work closely with the team to improve sell through through training and engagement

Account Quality and Conversion

• Ensure new accounts meet quality standards and long term potential
• Drive the transition of high performing partner accounts into wholesale relationships
• Monitor account performance and optimize the mix of partners over time
• Build a pipeline of accounts ready for scale and long term revenue contribution

Sales Systems and Execution

• Develop and implement clear sales processes and workflows
• Establish key performance indicators across acquisition, sales, and conversion
• Build reporting systems and dashboards to track team performance
• Continuously improve efficiency, productivity, and overall results

Industry Presence and Relationships

• Represent Killer Golf at trade shows, tournaments, and industry events
• Build relationships with key stakeholders in the golf ecosystem
• Strengthen brand positioning within the premium golf segment

Qualifications

Minimum of 8 to 10 years of experience in sales with leadership responsibility

Experience in the golf industry or premium consumer products is strongly preferred

Proven track record of building and scaling sales teams

Strong understanding of pro shop and retail sales environments

Ability to operate at both a strategic and execution level

Strong analytical and data driven decision making skills

Skills and Attributes

Highly competitive with a strong drive to win

Strong leadership and coaching ability

Excellent communication and relationship building skills

High level of accountability and ownership

Entrepreneurial mindset with the ability to build structure from the ground up

Success Metrics

Total number of active pro shop and fitter accounts

Monthly team unit sales performance

Average units sold per representative

Growth and consistency of the sales pipeline

Number and rate of partner accounts converting to wholesale

Overall revenue growth and team productivity

Compensation

Base + Commission + Bonus

• Performance based compensation tied to total team unit sales and overall revenue output
• Additional incentives tied to wholesale conversions and distribution milestones
• Quarterly performance bonus based on achievement of company level targets

Why Join Killer Golf

Opportunity to build and lead the sales organization from the ground up

Direct impact on company growth and market positioning

Work with a premium and differentiated product

Fast paced and entrepreneurial environment with real ownership

Clear path to increased responsibility and earnings as the company grows

Summary

This is a builder role for a leader who wants to create and scale a national sales engine in the golf industry. The right candidate will combine strategic thinking with strong execution and will play a critical role in shaping the future of Killer Golf.