Franchise Recruitment Manager Full Time NEW

The Franchisee Recruitment Manager is responsible for Inspire’s franchisee recruitment strategy for new and existing franchisees generating a consistent pipeline of potential growth opportunities. This includes, but is not limited to, integrated frachisee recruitment marketing, vetting and qualifying leads leveraging technology tools, and working cross-functionally with the development and communications teams.

Work Location: Atlanta Global Support Center – Atlanta, GA

Experience: Minimum of 5-7 years of professional experience

Responsibilities

Minimum of 2 years franchise recruitment experience

Franchisee Recruitment

• Create, implement, and maintain franchisee lead generation and recruitment strategy and processes
• Identify new, and grow existing franchisee recruitment channels (targeted marketing campaigns, industry channels and events, etc.)
• Initiate, plan, and execute Inspire-led franchisee recruitment events and discovery days
• Manage logistics and budgets for approved franchisee trade shows and brand conferences, conventions, owners’ meetings, etc.
• Develop and maintain franchisee recruitment and lead generation performance metrics and reports (funnel ratios, CPL, CPS, lead source data, etc.)

Lead Evaluation and Qualification

• Identify and pursue franchisee lead pathways to nurture potential relationships focused on growing quality leads pipeline
• Design, create, and maintain franchisee lead scoring to adequately evaluate and qualify leads
• Establish and implement lead intake forms for websites, events, and marketing efforts, ensuring tracking capabilities (UTM parameters), are in place for ROI
• Work with Franchise Development team to ensure criteria for evaluation of leads is aligned to brand objectives and goals
• Work with Systems and Operations Manager to implement lead scoring and tracking in CRM

Marketing Assets

• Create and maintain franchisee recruitment marketing assets – collateral, advertising, etc.
• Establish and maintain a repository of Inspire franchisee success stories and case studies to leverage in targeted marketing channels
• Support Inspire’s growth narrative related to development and franchisee success

Miscellaneous

• Provide assistance with ad hoc projects as directed

Required Knowledge, Skills Or Abilities

• Restaurant franchisee recruitment experience
• Restaurant franchisee sales experience
• Event logistics and management
• Organized and methodical with strong attention to detail
• Ability to multitask and adapt quickly to changing priorities
• Working knowledge in Excel and Power Point
• Excellent written and verbal communication skills
• Experience with a Mac and Apple software applications

Helpful Knowledge, Skills Or Abilities

• Salesforce CRM knowledge

Travel Required

• 15-20% travel for trade shows/conferences

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.