Principal Product Marketing Manager Full Time

The Opportunity Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and edit media in entirely new ways. As a Principal Product Marketing Manager passionate about Inbound strategy for GenAI creative tools, you’ll play a pivotal role in shaping the future of Firefly. You’ll deeply understand creator needs, influence product direction, and collaborate across teams to drive adoption of Firefly products. We are hiring a to lead marketing strategy and positioning for Firefly ‘s , a next-generation AI-powered workflow platform designed to give creators precise control over AI-generated media production! Project Graph is a that enables creators to design structured, repeatable pipelines by connecting Creative Cloud tools and leading AI models on a flexible canvas. Users can save these workflows as reusable experiences that allow teams to implement sophisticated creative processes without needing to understand the underlying technical complexity. The platform combines industry-leading AI models with deep Creative Cloud integrations to deliver production-ready outputs with precision, consistency, and scale . What You’ll Develop a deep understanding ofGenerative AI mediacreation and editing workflows acrosscreator segments. Conduct market research and competitive analysis toidentifytrends, opportunities, and unmet needs. Translate insights into actionable strategic recommendations. Product Strategy & Roadmap Influence Partner closely with product teams to shape the roadmap forProject Graph. Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences. Cross-Functional Collaboration Workhand-in-handwithour Outbound PMMteamto develop marketing programs that drive discovery, engagement, and conversion. Collaborate with UX research, data science, and analytics teams tovalidatehypotheses and measure impact. Align with Adobe’s broader Creativity & Productivity teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment. Messaging & Positioning Craft compelling value propositions and product narratives forProject Graph. Ensure messaging is clear, differentiated, and resonates across creator personas and use cases. Go-To-Market Support Contribute to launch planning and execution for new image generation and editing features. Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns Thought Leadership & Evangelism Stay ahead of generative AI trends and representProject Graphin internal and external forums. Contribute to defining Adobe’s perspective on the evolution of creative workflows improved by AI. What You’ll 10+ years of experience inProductMarketing,ProductManagement, orStrategy roles-preferably in creative tools, AI, or working with creators Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights. Exceptional communication and storytelling abilities. Proven success influencing product roadmaps and driving cross-functional alignmentthrough research andinsights. Passion for creativity, design, and emerging technologies. BA/BS in Marketing, Business or a related field is preferred OR10+ years of product marketing OR equivalent practical experience * BA/BS in Marketing, Business or a related field is preferred OR10+ years of product marketing OR equivalent practical experience About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity,