VP of Global Marketing Full Time NEW

I. Job Title

VP of Global Marketing

II. Position Overview

The VP of Global Marketing is responsible for formulating and executing the company’s global marketing strategy, driving brand growth, market expansion, and revenue generation. This role requires coordinating marketing activities across diverse regional markets to ensure brand consistency, while simultaneously developing differentiated strategies tailored to local market nuances.

III. Key Responsibilities

Global Marketing Strategy Formulation

Develop and implement the company’s overarching global marketing strategy and annual plans.

Drive brand growth and increase market share in alignment with corporate business objectives.

Brand Management and Communication

Establish and maintain a unified global brand image and brand values.

Oversee brand communications, public relations (PR), and content strategies.

Market Expansion and Growth Management

Identify new market opportunities and drive international market expansion.

Formulate regional marketing strategies and ensure their effective execution.

Digital Marketing and Data-Driven Approaches

Lead digital marketing initiatives (SEO, SEM, social media, content marketing, etc.).

Leverage data analytics to optimize marketing ROI and customer acquisition efficiency.

Team Management and Cross-Functional Collaboration

Build and lead the global marketing team (including regional marketing leads, brand specialists, growth experts, etc.).

Collaborate closely with Sales, Product, and Operations teams to drive business growth.

Budget and Performance Management

Develop and manage the global marketing budget.

Monitor key metrics (e.g., CAC, LTV, conversion rates) to continuously optimize resource allocation and returns.

Partner and Channel Management

Manage external agencies, media partners, and strategic alliances.

Build and cultivate a global marketing ecosystem.

IV. Job Requirements

Bachelor’s degree or higher; a major in Marketing, Business Administration, or a related field is preferred.

20+ years of marketing experience, including at least 5 years in global or cross-regional marketing management roles.

Proven track record of successfully building international brands or driving global market growth.

Proficiency in digital marketing tools and data analytics methodologies.

Exceptional strategic thinking and execution capabilities.

Strong leadership and team management skills.

Excellent cross-cultural communication skills and adaptability to an international work environment.

V. Key Competencies

Global Perspective with Localized Execution Capability

Data-Driven Decision-Making

Brand Building and Growth Expertise

Advanced Leadership and Organizational Management Skills

Business Acumen and Innovation Capability

VI. Key Performance Indicators (KPIs)

Global Revenue Growth Rate

Brand Awareness and Market Share

Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV)

Marketing Return on Investment (ROI)

Growth Performance in Specific Regional Markets